Understand the essentials of Ponzi schemes (also known as Ponzi pyramids or Ponzi systems) in just 50 minutes with this practical and concise book. Ponzi schemes are fraudulent investment operations involving an investment company and an investor, and were initially facilitated by currency devaluation and inflation. These scams, which attract investors by promising huge windfalls, are often characterized by speculation, a context of low...
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Understand the essentials of Porter's five forces in just 50 minutes with this practical and concise book. Porter's five forces is a model which examines customer bargaining power, supplier bargaining power, the threat of substitute products, the threat of new entrants and intra-industry competition, with the aim of allowing users to anticipate industry trends and changes in the competitive environment that could pose...
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Understand the essentials of SMART criteria (also known as SMART goals, SMART objectives and the SMARTER method) in just 50 minutes with this practical and concise book. SMART criteria are a simple yet valuable tool in project management: they can be used to clearly define objectives and key performance indicators (KPIs), and to encourage the accomplishment of concrete results. This book will...
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Spotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes,...
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Understand the essentials of the Balanced Scorecard in just 50 minutes with this practical and concise book. The Balanced Scorecard is a valuable tool for strategic thinking which ensures consistency between the daily activities and overall vision of a company. Through an analysis based on the financial perspective, the customer perspective, internal business processes, and learning, growth and innovation, this highly effective management...
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Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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Understand the essentials of the Business Model Canvas (also known as BMC) in just 50 minutes with this practical and concise book. The Business Model Canvas is a tool which is used to conceptualize new business models and document existing ones, thereby allowing companies to create, deliver and capture value. The strategy therefore allows users to transform abstract ideas into business...
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Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way,...
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Understand the essentials of the Great Recession in just 50 minutes with this practical and concise book. This major economic crisis spanned the period from 2007 to 2009 and had disastrous consequences around the world, with millions of Americans losing their homes and numerous financial institutions driven to bankruptcy. The presence of toxic assets in banks in Europe and the USA also...
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Understand the essentials of the Greiner Growth Model (also known as Greiner's model for organizational growth) in just 50 minutes with this practical and concise book. The Greiner Growth Model allows users to identify indicators from a company's past that are critical to its future success, making it a valuable tool in our current economic reality marked by globalization and increased competition. This book...
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Understand the essentials of the Ishikawa diagram (also known as fishbone diagram, herringbone diagram, cause-and-effect diagram or Fishikawa) in just 50 minutes with this practical and concise book. The Ishikawa diagram is a powerful quality management tool that prevents mistakes by ensuring that users do not overlook any of the causes of a problem. It also makes it easier to...
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Understand the essentials of the law of diminishing returns (also known as the law of variable proportions, principle of diminishing marginal productivity or diminishing marginal returns) in just 50 minutes with this practical and concise book. Developed by the influential British economist David Ricardo, this fundamental economic law demonstrates that, if the quantity of a given factor of production is increased, the marginal...
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