The Greiner Growth Model
The Greiner Growth Model
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Understand the essentials of the Greiner Growth Model (also known as Greiner’s model for organizational growth) in just 50 minutes with this practical and concise book. The Greiner Growth Model allows users to identify indicators from a company’s past that are critical to its future success, making it a valuable tool in our current economic reality marked by globalization and increased competition.
This book will provide you with a handy introduction to the applications of the Greiner Growth Model in strategic planning, crisis management and navigating periods of organizational change. It also includes a detailed exploration of a practical case study featuring the leading camera manufacturer Kodak, a discussion of the tool’s shortcomings, including its overly theoretical nature, and an introduction to related models, such as the punctuated equilibrium model.
About the Greiner Growth Model
The Greiner Growth Model deals with growth and change in organisations. According to its creator, Larry E. Greiner, companies go through five well-defined growth phases (creativity, direction, delegation, coordination and collaboration) interspersed with five key moments known as ‘crises’ (leadership, autonomy, control, red tape and growth). Businesses must adapt and evolve in order to successfully transition between phases.
In this book, you will discover what makes the Greiner Growth Model useful, learn how to anticipate future crises and gain a better understanding of the functioning and development of fast-growing companies (startups). A clear explanation of the benefits and potential drawbacks of this approach, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.
This straightforward and accessible 42-page book is structured as follows:
- Introduction to the Greiner Growth Model
- Theory
- Life cycles
- Organizational change
- Incremental approaches to the life cycle
- Larry E. Greiner’s Growth Model
- Limitations and extensions of the Greiner Growth Model
- Limitations and criticisms
- Related models and extensions
- Practical application: Kodak
- Creativity phase
- Direction phase
- Delegation and coordination phase
- Collaboration phase
- Summary
Product details
ISBN | 9782806268402 |
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Publisher | Plurilingua Publishing |
Serie | 50MINUTES.COM – Business |
Format | |
Pages | 36 |
File size | 3.4 MB |