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  • Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically...
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  • Understand the essentials of the marketing mix (also known as the 4 Ps) in just 50 minutes with this practical and concise book. The marketing mix comprises the tools available to marketers to develop efficient marketing strategies and achieve their objectives in the target market. The four key factors of product, price, place and promotion thus allow marketers to make smarter decisions to ensure...
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  • Understand the essentials of the Mundell-Fleming model (also known as the IS-LM-BoP model or the IS-LM-BP model) in just 50 minutes with this practical and concise book. The Mundell-Fleming model is crucial to understanding international macroeconomics: it provides the general framework for economic policy within the Eurozone, and allows us to analyze the role of international capital mobility in the effectiveness of macroeconomic...
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  • Learn about the OECD and the challenges of globalisation in just 50 minutes with this practical and concise book. The Organisation for Economic Co-operation and Development is a body which aims to regulate international trade and encourage cooperation between countries. It also provides governments with analyses and recommendations in order to promote more effective social and economic policies. This book...
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  • Understand the essentials of the Pareto principle for business management (also known as Pareto’s rule, Pareto’s law, the 80/20 rule and the law of the vital few) in just 50 minutes with this practical and concise book. The Pareto principle is a model which can be applied to many different fields, and argues that, in many cases, 80% of the effects are...
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  • Understand the essentials of the Peter principle in just 50 minutes with this practical and concise book. The Peter principle raises important questions about competence, efficiency and internal promotion: it suggests that "every employee tends to rise to his level of incompetence", meaning that, the higher up we look in the hierarchy of a company, the more likely it is that positions will be...
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  • Understand the essentials of the Six Sigma method in just 50 minutes with this practical and concise book. The Six Sigma method is a rigorous statistics-driven method which aims to reduce companies' adminstrative and production costs while maximizing quality. It has valuable applications in project management, and allows businesses to eliminate defects, increase their reliability and achieve their strategic objectives. This book...
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  • Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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  • Understand the essentials of the theory of comparative advantage (also known as the law of comparative advantage or the law of relative advantage) in just 50 minutes with this practical and concise book. This theory, which was developed by the renowned economist David Ricardo, illustrates that specialization and trade benefit both parties in the exchange and generate wealth. It maintains that comparative...
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  • TripAdvisor, which was launched in 2000 by Stephen Kaufer, is the world’s largest community for travelers. Today the site hosts over 535 million reviews about hotels, restaurants, and tourist attractions around the globe, and welcomes an average of 450 million unique visitors per month. In just 50 minutes, you will find out how TripAdvisor found success through a combination of crowdsourced content,...
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  • Understand the essentials of the United Nations Development Programme (UNDP) in just 50 minutes with this practical and concise book. The UNDP aims to eradicate poverty, reduce inequality, ensure democracy and the respect of human rights, and restore dignity to some of the world's most marginalized people. It is currently active in 77 countries, and bases its work on the concepts of partnership,...
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  • Understand the essentials of value stream mapping (VSM) in just 50 minutes with this practical and concise book. Value stream mapping is one of the most influential and widely used tools of lean management, and plays a vital role in process improvement analysis and continuous improvement. Its simplicity and versatility mean that it can be applied to virtually any production process in...
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