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The BCG Growth-Share Matrix: Theory and Applications

The BCG Growth-Share Matrix: Theory and Applications

The key to portfolio management
978280626615632EBookPlurilingua PublishingUnderstand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to make smarter investment decisions and allocate their resources wisely. This book will provide you with a handy introduction to the applications of the BCG growth-share matrix in portfolio analysis, decision-making processes and resource allocation. It also features an exploration of a practical case study, a discussion of the tool’s shortcomings, including its alleged imprecision and oversimplification, and an introduction to related models, such as McKinsey's GE Matrix and the Ashridge Portfolio Matrix. About the BCG growth-share matrix The BCG growth-share matrix was developed by the Boston Consulting Group in the 1960s to determine the relative market share of an activity and evaluate the market growth linked to it. This allows managers to identify profit-generating or high-potential activities, as well as activities in decline and activities that are likely to collapse. This has important consequences when it comes to deciding which sectors to focus on and where to allocate scarce resources. In this book, you will discover how the BCG growth-share matrix can help you, learn how to classify your strategic business units into the four categories, and use your findings to make better business decisions. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 38-page book is structured as follows: Introduction to the BCG growth-share matrix Theory Context and concept Advantages of using the BCG growth-share matrix Limitations and extensions of the BCG growth-share matrix Prior assumptions Limitations and criticisms Related models and extensions Practical application of the BCG growth-share matrix Advice and top tips Case study Summary Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to make smarter investment decisions and allocate their resources wisely. This book will provide you with a handy introduction to the applications of the BCG growth-share matrix in portfolio analysis, decision-making processes and resource allocation. It also features an exploration of a practical case study, a discussion of the tool’s shortcomings, including its alleged imprecision and oversimplification, and an introduction to related models, such as McKinsey's GE Matrix and the Ashridge Portfolio Matrix. About the BCG growth-share matrix The BCG growth-share matrix was developed by the Boston Consulting Group in the 1960s to determine the relative market share of an activity and evaluate the market growth linked to it. This allows managers to identify profit-generating or high-potential activities, as well as activities in decline and activities that are likely to collapse. This has important consequences when it comes to deciding which sectors to focus on and where to allocate scarce resources. In this book, you will discover how the BCG growth-share matrix can help you, learn how to classify your strategic business units into the four categories, and use your findings to make better business decisions. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 38-page book is structured as follows: Introduction to the BCG growth-share matrix Theory Context and concept Advantages of using the BCG growth-share matrix Limitations and extensions of the BCG growth-share matrix Prior assumptions Limitations and criticisms Related models and extensions Practical application of the BCG growth-share matrix Advice and top tips Case study Summary application/pdf1 BCG Growth-Share Matrix, decision-making, economies of scale, growth, innovation, investment, product portfolio, strategic decision-making, strategy
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Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to make smarter investment decisions and allocate their resources wisely.

This book will provide you with a handy introduction to the applications of the BCG growth-share matrix in portfolio analysis, decision-making processes and resource allocation. It also features an exploration of a practical case study, a discussion of the tool’s shortcomings, including its alleged imprecision and oversimplification, and an introduction to related models, such as McKinsey’s GE Matrix and the Ashridge Portfolio Matrix.

About the BCG growth-share matrix

The BCG growth-share matrix was developed by the Boston Consulting Group in the 1960s to determine the relative market share of an activity and evaluate the market growth linked to it. This allows managers to identify profit-generating or high-potential activities, as well as activities in decline and activities that are likely to collapse. This has important consequences when it comes to deciding which sectors to focus on and where to allocate scarce resources.

In this book, you will discover how the BCG growth-share matrix can help you, learn how to classify your strategic business units into the four categories, and use your findings to make better business decisions. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.

This straightforward and accessible 38-page book is structured as follows:

  • Introduction to the BCG growth-share matrix
  • Theory
    • Context and concept
    • Advantages of using the BCG growth-share matrix
  • Limitations and extensions of the BCG growth-share matrix
    • Prior assumptions
    • Limitations and criticisms
    • Related models and extensions
  • Practical application of the BCG growth-share matrix
    • Advice and top tips
    • Case study
  • Summary

Product details

ISBN

9782806266156

Publisher

Plurilingua Publishing

Serie

50MINUTES.COM – Business

Format

PDF

Pages

32

File size

3.8 MB