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Management & Marketing

  • Understand the essentials of benchmarking  (also known as standardization or comparative analysis) in just 50 minutes with this practical and concise book. Benchmarking is a strategy which is mainly used in business to evaluate a range of elements - including products, the market and competitors - in a given sphere. Benchmarking therefore allows businesses to identify the practices that have been...
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  • Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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  • Understand the essentials of the business plan checklist (also known as a business plan or a development plan) in just 50 minutes with this practical and concise book. A business plan is a financial plan which details the points relating to the launch of a business, including the market, market research and marketing mix. Producing a business plan is an essential part of setting...
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  • Understand the essentials of the capital asset pricing model (also known as CAPM) in just 50 minutes with this practical and concise book. The capital asset pricing model is a mathematical method which is used to estimate the profitability of any financial asset. The CAPM is one of the most popular risk assessment methods and aims to give investors as...
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  • Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to...
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  • Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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  • Understand the essentials of game theory (also known as strategic behavior theory and interactive decision theory) in just 50 minutes with this practical and concise book. Game theory involves studying the consequences of strategic interaction (namely negotiation, competition and mutual assistance) between different 'players' who are each pursuing their own goals. It clearly demonstrates the interdependence of companies, countries and...
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  • Understand the essentials of Kaizen (also known as continuous improvement or incremental improvement) in just 50 minutes with this practical and concise book. The Japanese concept of Kaizen  is a form of continuous improvement which is used in business to improve ouput quality in the production line. It has proven to be an extremely effective approach, as it allows companies to improve productivity and product...
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  • Understand the essentials of management by objectives (also known as MBO and management by results) in just 50 minutes with this practical and concise book. MBO is a model which is used in the business world in order to set precise objectives. For examples, managers can establish objectives for upcoming tasks, while employees can set themselves performance goals. This management technique is so...
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  • Understand the essentials of Maslow’s hierarchy of needs (also known as Maslow's pyramid of needs) in just 50 minutes with this practical and concise book. As its name suggests, Maslow's hierarchy of needs is a representation of physiological and spiritual needs. It is a psychological model which was originally created by the American psychologists Abraham Maslow and Carl Rogers in...
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  • Understand the essentials of the McKinsey 7S Framework (also known as 7S and the 7-S Framework) in just 50 minutes with this practical and concise book. The 7-S Framework is an organizational diagnosis tool which represents the components of a company visually, in the form of an atom. It is used in particular in the management of medium and large enterprises,...
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  • Understand the essentials of Michael Porter’s Value Chain in just 50 minutes with this practical and concise book. Michael Porter’s Value Chain is a series of well-based actions designed to establish and enhance a certain product or service in the market. It is therefore an analytical tool which can be used to give any company which is involved in value creation...
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