The SWOT Analysis
The SWOT Analysis
Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans. The SWOT analysis therefore allows users to identify the internal factors and external factors that are likely to have an effect on their business.
This book will provide you with a handy introduction to the factors that may affect your company’s growth, including the competitive environment, regulatory environment and economic climate, as well as your own financial resources, marketing strategy and innovation policy. In addition to learning how to identify these factors using the SWOT analysis, you will consider real-life case studies, find out about the tool’s shortcomings, including its cost, and learn about related models, such as Porter’s five forces.
About the SWOT analysis
The SWOT analysis is a powerful tool for businesses seeking to identify the internal and external factors which could have an effect on their development. It was one of the first models to consider the external environment of an organization rather than focusing solely on strategic planning, and is now often used in marketing departments or as a decision-making tool. Its strength lies in its simplicity, and it provides clear results that can easily be communicated to a range of stakeholders.
In this book, you will discover how the SWOT analysis can help you, learn how to identify the strengths, weaknesses, opportunities and threats that could affect your company, and use your results to develop a coherent and effective business strategy. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.
This straightforward and accessible 34-page book is structured as follows:
- Introduction to the SWOT analysis
- Factors that influence the evolution of an organization
- Limitations and extensions of the SWOT analysis
- Other models
- Practical application of the SWOT analysis
- Five steps for success with the SWOT analysis
- Case study – tourism organization in the south of France
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