Home » Titles » Business » Management and Marketing » The Competitive Power of the Product Lifecycle

The Competitive Power of the Product Lifecycle

The Competitive Power of the Product Lifecycle

Revolutionise the way you sell your products
978280626839627EBookPlurilingua PublishingUnderstand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way, companies can learn about the principle of comparative advantage and understand the life stages of their product. This book will provide you with a handy introduction to the main stages a product goes through while it is on the market, namely launch, growth, maturity and decline, along with a thorough analysis of what to expect from each of these phases. In addition to learning how to identify these stages in a product's lifecycle, you will consider real-life case studies, find out about the theory’s shortcomings, and learn about related models, such as the theory of comparative advantage and the BCG growth-share matrix. About the product lifecycle The product lifecycle is a powerful tool for businesses, as it identifies the different stages that most products on the market will eventually go through. This is very important for a company, because one of the key problems facing producers is to know how to best allocate their resources; just because a product is doing well today does not mean that it will be equally popular tomorrow. The product lifecycle therefore allows companies to predict when they should continue to work on a certain product, and when it is best to let it go and cut their losses. In this book, you will discover how the product lifecycle can help your company to analyze the stage a product is currently in and learn how to best support and optimize it. In this way, the model will allow you to anticipate the situation, by giving you a good idea of how your product is likely to change over time, and use these results to make smarter business decisions. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 32-page book is structured as follows: Introduction to the product lifecycle Theory The life stages of a product Product-market relationship on an international scale Anticipating the situation Limitations and extensions of the product lifecycle Limitations and criticisms Related models and extensions Practical application of the product lifecycle Advice and top tips Case study: Ford Model T lifecycle Summary Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way, companies can learn about the principle of comparative advantage and understand the life stages of their product. This book will provide you with a handy introduction to the main stages a product goes through while it is on the market, namely launch, growth, maturity and decline, along with a thorough analysis of what to expect from each of these phases. In addition to learning how to identify these stages in a product's lifecycle, you will consider real-life case studies, find out about the theory’s shortcomings, and learn about related models, such as the theory of comparative advantage and the BCG growth-share matrix. About the product lifecycle The product lifecycle is a powerful tool for businesses, as it identifies the different stages that most products on the market will eventually go through. This is very important for a company, because one of the key problems facing producers is to know how to best allocate their resources; just because a product is doing well today does not mean that it will be equally popular tomorrow. The product lifecycle therefore allows companies to predict when they should continue to work on a certain product, and when it is best to let it go and cut their losses. In this book, you will discover how the product lifecycle can help your company to analyze the stage a product is currently in and learn how to best support and optimize it. In this way, the model will allow you to anticipate the situation, by giving you a good idea of how your product is likely to change over time, and use these results to make smarter business decisions. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 32-page book is structured as follows: Introduction to the product lifecycle Theory The life stages of a product Product-market relationship on an international scale Anticipating the situation Limitations and extensions of the product lifecycle Limitations and criticisms Related models and extensions Practical application of the product lifecycle Advice and top tips Case study: Ford Model T lifecycle Summary application/pdf1 BCG Growth-Share Matrix, business lifecycle, comparative advantage, economies of scale, growth, marketing
DOWNLOAD THIS BOOK

$4.99

Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way,...
Read more

Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way, companies can learn about the principle of comparative advantage and understand the life stages of their product.

This book will provide you with a handy introduction to the main stages a product goes through while it is on the market, namely launch, growth, maturity and decline, along with a thorough analysis of what to expect from each of these phases. In addition to learning how to identify these stages in a product’s lifecycle, you will consider real-life case studies, find out about the theory’s shortcomings, and learn about related models, such as the theory of comparative advantage and the BCG growth-share matrix.

About the product lifecycle

The product lifecycle is a powerful tool for businesses, as it identifies the different stages that most products on the market will eventually go through. This is very important for a company, because one of the key problems facing producers is to know how to best allocate their resources; just because a product is doing well today does not mean that it will be equally popular tomorrow. The product lifecycle therefore allows companies to predict when they should continue to work on a certain product, and when it is best to let it go and cut their losses.

In this book, you will discover how the product lifecycle can help your company to analyze the stage a product is currently in and learn how to best support and optimize it. In this way, the model will allow you to anticipate the situation, by giving you a good idea of how your product is likely to change over time, and use these results to make smarter business decisions. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study and an introduction to related models will give you the tools you need to tailor your approach to your situation.

This straightforward and accessible 32-page book is structured as follows:

  • Introduction to the product lifecycle
  • Theory
    • The life stages of a product
    • Product-market relationship on an international scale
    • Anticipating the situation
  • Limitations and extensions of the product lifecycle
    • Limitations and criticisms
    • Related models and extensions
  • Practical application of the product lifecycle
    • Advice and top tips
    • Case study: Ford Model T lifecycle
  • Summary

Product details

ISBN

9782806268396

Publisher

Plurilingua Publishing

Serie

50MINUTES.COM – Business

Format

PDF

Pages

27

File size

3.3 MB