The Balanced Scorecard
The Balanced Scorecard
Understand the essentials of the Balanced Scorecard in just 50 minutes with this practical and concise book. The Balanced Scorecard is a valuable tool for strategic thinking which ensures consistency between the daily activities and overall vision of a company. Through an analysis based on the financial perspective, the customer perspective, internal business processes, and learning, growth and innovation, this highly effective management tool gives managers, employees and shareholders a comprehensive overview of the company and its performance.
This book will provide you with a handy introduction to the means indicators and performance indicators linked to the Balanced Scorecard, including market share, customer loyalty and employee satisfaction. It also features practical advice for the implementation of the tool, an outline of its main benefits and drawbacks, including the failure to fully integrate the external environment, and a thorough discussion of a case study.
About the Balanced Scorecard
The Balanced Scorecard combines strategy and management, and uses a range of performance indicators to give a comprehensive view of the short- and long-term objectives and tactics of a business. Unlike earlier frameworks, which tended to be less dynamic and based on old information, the Balanced Scorecard takes into account operational indicators, customers and people to give a much more thorough evaluation of the company.
In this book, you will discover how the Balanced Scorecard can help your business, learn about the different components of the model, and gain an understanding of the numerous indicators involved. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and a series of practical tips will give you the tools you need to tailor your approach to your situation.
This straightforward and accessible 30-page book is structured as follows:
- Introduction to the Balanced Scorecard
- Financial perspective
- Customer perspective
- Internal business processes
- Learning, growth and innovation
- Limitations and criticisms of the Balanced Scorecard
- Practical application of the Balanced Scorecard
- Case study: microStart
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