The Business Model Canvas

Understand the essentials of the Business Model Canvas (also known as BMC) in just 50 minutes with this practical and concise book. The Business Model Canvas is a tool which is used to conceptualize new business models and document existing ones, thereby allowing companies to create, deliver and capture value. The strategy therefore allows users to transform abstract ideas into business models and business plans.

This book will provide you with a handy introduction to the activities of a typical company, including its key partnerships, cost structure and revenue streams.  In addition to learning how to identify these factors using the Business Model Canvas, you will consider real-life case studies, find out about the tool’s shortcomings, including its relatively static analysis, and learn about related models, such as the BCG growth-share matrix and Porter’s five forces.

About the Business Model Canvas

The Business Model Canvas is an extremely useful tool which can help to guide the launch of a new product, startup or process. Its success and effectiveness come from its simplicity and clarity, making it simple to use either alone or as part of a team.

In this book, you will discover how the Business Model Canvas can help you, learn how to make revolutionary, out-of-the-box ideas viable, and use your results to invigorate your company or rise up through its ranks. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.

This straightforward and accessible 35-page book is structured as follows:

• Introduction to the Business Model Canvas
• Theory
  • The nine tools
• Practical application
  • Tips and best practices
  • Case study
• Limitations and extensions
  • Limitations and criticisms
  • Related models and extensions
• Summary