Groupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the...
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Understand the essentials of Kaizen (also known as continuous improvement or incremental improvement) in just 50 minutes with this practical and concise book. The Japanese concept of Kaizen is used in business to improve output quality in the production line. It has proven to be an extremely effective approach, as it allows companies to improve productivity and product quality by optimizing the production...
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Understand the effects of inflation on investment in just 50 minutes with this practical and concise book. Inflation is an economic phenomenon with wide-ranging consequences. It plays a vital role in determining the real value of money over time, and therefore affects the real value of any investment dividends. This means that estimating the potential effects of inflation is a crucial step...
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Learn about the ideas of Joseph Stiglitz in just 50 minutes with this practical and concise book. Stiglitz is a Nobel Prize-winning economist and one of the best-known figures of New Keynesian economics. His work spans multiple domains of economics, including in particular political economics, development economics and econometrics. He is also a pioneer of information economics and an outspoken...
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Learn about the ideas of Karl Marx in just 50 minutes with this practical and concise book. Marx was a German economist and socialist revolutionary who had a significant influence on political thought, and particularly on Communism. His work includes a broad range of different political ideas, including the distribution of wealth and man's relationship with his environment, and gave rise to the...
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Understand the essentials of management by objectives (also known as MBO and management by results) in just 50 minutes with this practical and concise book. MBO is a model which is used in the business world in order to set precise objectives. For examples, managers can establish objectives for upcoming tasks, while employees can set themselves performance goals. This management technique is so...
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Understand the essentials of Maslow’s hierarchy of needs (also known as Maslow's pyramid of needs) in just 50 minutes with this practical and concise book. As its name suggests, Maslow's hierarchy of needs is a representation of physiological and spiritual needs. It is a psychological model which was originally created by the American psychologists Abraham Maslow and Carl Rogers in...
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Understand the essentials of the McKinsey 7S Framework (also known as 7S and the 7-S Framework) in just 50 minutes with this practical and concise book. The 7-S Framework is an organizational diagnosis tool which represents the components of a company visually, in the form of an atom. It is used in particular in the management of medium and large enterprises,...
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Understand the essentials of Michael Porter’s Value Chain in just 50 minutes with this practical and concise book. Michael Porter’s Value Chain is a series of well-based actions designed to establish and enhance a certain product or service in the market. It is therefore an analytical tool which can be used to give any company which is involved in value creation...
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Learn about the ideas of Milton Friedman in just 50 minutes with this practical and concise book. Friedman was a Nobel Prize-winning economist who lived through many of the most significant economic periods in the USA: he witnessed the roaring twenties, the Wall Street Crash and the Second World War. His work spans multiple domains of economics, including in particular consumption...
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Understand the essentials of Parkinson’s Law in just 50 minutes with this practical and concise book. Parkinson’s Law provides a humorous explanation of the growth of bureaucracy within organizations and the tendency of administration to expand regardless of the amount of work required. It is particularly relevant in the civil service, public service and human resource management. This book will provide...
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Understand the essentials of the PESTLE analysis (also known as PESTEL analysis or PESTLE framework) in just 50 minutes with this practical and concise book. The PESTLE analysis is based on the observation that the development of a business depends on a host of key macroeconomic factors, which may represent opportunities or threats for the company. Identifying pivot variables using...
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