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Spotify: Music for Everyone

Spotify: Music for Everyone

The meteoric rise of the world’s top streaming service
978280800238764EBookPlurilingua PublishingSpotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes, you will find out how Spotify built up a user base of over 140 million active users, revolutionizing the digital music industry in the process. This concise book will provide you with an introduction to the main criticisms Spotify has faced and the secrets to the website’s success. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of the site’s future prospects will provide you with everything you need to know about the site that pioneered digital streaming. About Spotify Spotify was founded by the Swedish entrepreneurs Daniel Ek and Martin Lorentzon in 2006. Following the first phase of the digital music revolution in the early 2000s, which saw physical album sales threatened by digital downloads, Spotify shook up the sector even further by popularizing streamed music, allowing users to consume greater quantities of music than ever before while paying much less. However, the freemium business model the site employs has drawn criticism from the music industry, and has caused the site heavy financial losses despite its sky-high revenues. In this book, you will find out about the success and difficulties Spotify has encountered through the use of its freemium business model. A clear explanation of the company’s strategy, a discussion of the challenges it is facing and a detailed reading list will give you the tools you need to understand the astonishing popularity of this innovative site. This straightforward and accessible 64-page book is structured as follows: Introduction to Spotify The early days The entrepreneur and the visionary The digital revolution Music for everyone Spotify’s evolution How is Spotify funded? Copyright Impact A viable business model? 2014: market fragmentation Summary Spotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes, you will find out how Spotify built up a user base of over 140 million active users, revolutionizing the digital music industry in the process. This concise book will provide you with an introduction to the main criticisms Spotify has faced and the secrets to the website’s success. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of the site’s future prospects will provide you with everything you need to know about the site that pioneered digital streaming. About Spotify Spotify was founded by the Swedish entrepreneurs Daniel Ek and Martin Lorentzon in 2006. Following the first phase of the digital music revolution in the early 2000s, which saw physical album sales threatened by digital downloads, Spotify shook up the sector even further by popularizing streamed music, allowing users to consume greater quantities of music than ever before while paying much less. However, the freemium business model the site employs has drawn criticism from the music industry, and has caused the site heavy financial losses despite its sky-high revenues. In this book, you will find out about the success and difficulties Spotify has encountered through the use of its freemium business model. A clear explanation of the company’s strategy, a discussion of the challenges it is facing and a detailed reading list will give you the tools you need to understand the astonishing popularity of this innovative site. This straightforward and accessible 64-page book is structured as follows: Introduction to Spotify The early days The entrepreneur and the visionary The digital revolution Music for everyone Spotify’s evolution How is Spotify funded? Copyright Impact A viable business model? 2014: market fragmentation Summary application/pdf1 business model, business strategy, entrepreneurship, freemium, startups, streaming
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Spotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes,...
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Spotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes, you will find out how Spotify built up a user base of over 140 million active users, revolutionizing the digital music industry in the process.

This concise book will provide you with an introduction to the main criticisms Spotify has faced and the secrets to the website’s success. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of the site’s future prospects will provide you with everything you need to know about the site that pioneered digital streaming.

About Spotify

Spotify was founded by the Swedish entrepreneurs Daniel Ek and Martin Lorentzon in 2006. Following the first phase of the digital music revolution in the early 2000s, which saw physical album sales threatened by digital downloads, Spotify shook up the sector even further by popularizing streamed music, allowing users to consume greater quantities of music than ever before while paying much less. However, the freemium business model the site employs has drawn criticism from the music industry, and has caused the site heavy financial losses despite its sky-high revenues.

In this book, you will find out about the success and difficulties Spotify has encountered through the use of its freemium business model. A clear explanation of the company’s strategy, a discussion of the challenges it is facing and a detailed reading list will give you the tools you need to understand the astonishing popularity of this innovative site.

This straightforward and accessible 64-page book is structured as follows:

  • Introduction to Spotify
  • The early days
    • The entrepreneur and the visionary
    • The digital revolution
    • Music for everyone
  • Spotify’s evolution
    • How is Spotify funded?
    • Copyright
  • Impact
    • A viable business model?
    • 2014: market fragmentation
  • Summary

Product details

ISBN

9782808002387

Publisher

Plurilingua Publishing

Series

50MINUTES.COM – Business

Pages

64

File size

3.7 MB