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  • Learn about the ideas of Adam Smith in just 50 minutes with this practical and concise book. Smith is widely considered to be the leading thinker of classical economics and is therefore regarded as the father of modern economics. His work has had a lasting impact on many economists who came after him and covers a wide range of topics, including...
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  • Amazon, founded in 1994 by Jeff Bezos, revolutionized e-commerce and is now one of the most influential companies in the world, with hundreds of millions of customers across the globe. In just 50 minutes, you will find out how Amazon succeeded where so many young tech companies failed and was able to emerge relatively unscathed from the burst of the...
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  • Apple, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, is one of the most valuable and influential companies in the world. Thanks to iconic products like the Macintosh and the iPhone, it has won over millions of devoted fans and is instantly recognizable around the world. In just 50 minutes, you will find out how Apple made...
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  • Understand the essentials of benchmarking  (also known as standardization or comparative analysis) in just 50 minutes with this practical and concise book. Benchmarking is a strategy which is mainly used in business to evaluate a range of elements - including products, the market and competitors - in a given sphere. Benchmarking therefore allows businesses to identify the practices that have been...
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  • Understand the essentials of Black Monday in just 50 minutes with this practical and concise book. On 19 October 1987, almost 58 years to the day since the Wall Street Crash of 1929, the Dow Jones lost 22.6% of its value, the largest drop ever recorded on the New York Stock Exchange. Stock markets around the world were thrown into...
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  • Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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  • Understand the essentials of the business plan checklist (also known as a business plan or a development plan) in just 50 minutes with this practical and concise book. A business plan is a financial plan which details the points relating to the launch of a business, including the market, market research and marketing mix. Producing a business plan is an essential part of setting...
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  • Understand the essentials of the capital asset pricing model (also known as CAPM) in just 50 minutes with this practical and concise book. The capital asset pricing model is a mathematical method which is used to estimate the profitability of any financial asset. The CAPM is one of the most popular risk assessment methods and aims to give investors as...
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  • Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to...
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  • Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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  • Understand the essentials of game theory (also known as strategic behavior theory and interactive decision theory) in just 50 minutes with this practical and concise book. Game theory involves studying the consequences of strategic interaction (namely negotiation, competition and mutual assistance) between different 'players' who are each pursuing their own goals. It clearly demonstrates the interdependence of companies, countries and...
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  • Google, founded by Sergey Brin and Larry Page in 1998, is currently the most visited website in the world. The revolutionary search engine brought order to the internet, which by the turn of millennium was growing rapidly but also becoming increasingly tricky to navigate, and the company has since branched out to offer a range of other products and services,...
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  • Groupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the...
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  • Understand the essentials of Kaizen (also known as continuous improvement or incremental improvement) in just 50 minutes with this practical and concise book. The Japanese concept of Kaizen is used in business to improve output quality in the production line. It has proven to be an extremely effective approach, as it allows companies to improve productivity and product quality by optimizing the production...
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  • Understand the effects of inflation on investment in just 50 minutes with this practical and concise book. Inflation is an economic phenomenon with wide-ranging consequences. It plays a vital role in determining the real value of money over time, and therefore affects the real value of any investment dividends. This means that estimating the potential effects of inflation is a crucial step...
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  • Learn about the ideas of Joseph Stiglitz in just 50 minutes with this practical and concise book. Stiglitz is a Nobel Prize-winning economist and one of the best-known figures of New Keynesian economics. His work spans multiple domains of economics, including in particular political economics, development economics and econometrics. He is also a pioneer of information economics and an outspoken...
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  • Learn about the ideas of Karl Marx in just 50 minutes with this practical and concise book. Marx was a German economist and socialist revolutionary who had a significant influence on political thought, and particularly on Communism. His work includes a broad range of different political ideas, including the distribution of wealth and man's relationship with his environment, and gave rise to the...
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  • Understand the essentials of management by objectives (also known as MBO and management by results) in just 50 minutes with this practical and concise book. MBO is a model which is used in the business world in order to set precise objectives. For examples, managers can establish objectives for upcoming tasks, while employees can set themselves performance goals. This management technique is so...
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  • Understand the essentials of Maslow’s hierarchy of needs (also known as Maslow's pyramid of needs) in just 50 minutes with this practical and concise book. As its name suggests, Maslow's hierarchy of needs is a representation of physiological and spiritual needs. It is a psychological model which was originally created by the American psychologists Abraham Maslow and Carl Rogers in...
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  • Understand the essentials of the McKinsey 7S Framework (also known as 7S and the 7-S Framework) in just 50 minutes with this practical and concise book. The 7-S Framework is an organizational diagnosis tool which represents the components of a company visually, in the form of an atom. It is used in particular in the management of medium and large enterprises,...
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  • Understand the essentials of Michael Porter’s Value Chain in just 50 minutes with this practical and concise book. Michael Porter’s Value Chain is a series of well-based actions designed to establish and enhance a certain product or service in the market. It is therefore an analytical tool which can be used to give any company which is involved in value creation...
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  • Learn about the ideas of Milton Friedman in just 50 minutes with this practical and concise book. Friedman was a Nobel Prize-winning economist who lived through many of the most significant economic periods in the USA: he witnessed the roaring twenties, the Wall Street Crash and the Second World War. His work spans multiple domains of economics, including in particular consumption...
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  • Understand the essentials of Parkinson’s Law in just 50 minutes with this practical and concise book. Parkinson’s Law provides a humorous explanation of the growth of bureaucracy within organizations and the tendency of administration to expand regardless of the amount of work required. It is particularly relevant in the civil service, public service and human resource management. This book will provide...
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  • Understand the essentials of the PESTLE analysis (also known as PESTEL analysis or PESTLE framework) in just 50 minutes with this practical and concise book. The PESTLE analysis is based on the observation that the development of a business depends on a host of key macroeconomic factors, which may represent opportunities or threats for the company. Identifying pivot variables using...
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  • Understand the essentials of Ponzi schemes (also known as Ponzi pyramids or Ponzi systems) in just 50 minutes with this practical and concise book. Ponzi schemes are fraudulent investment operations involving an investment company and an investor, and were initially facilitated by currency devaluation and inflation. These scams, which attract investors by promising huge windfalls, are often characterized by speculation, a context of low...
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  • Understand the essentials of Porter's five forces in just 50 minutes with this practical and concise book. Porter's five forces is a model which examines customer bargaining power, supplier bargaining power, the threat of substitute products, the threat of new entrants and intra-industry competition, with the aim of allowing users to anticipate industry trends and changes in the competitive environment that could pose...
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  • Understand the essentials of SMART criteria (also known as SMART goals, SMART objectives and the SMARTER method) in just 50 minutes with this practical and concise book. SMART criteria are a simple yet valuable tool in project management: they can be used to clearly define objectives and key performance indicators (KPIs), and to encourage the accomplishment of concrete results. This book will...
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  • Spotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes,...
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  • Understand the essentials of the Balanced Scorecard in just 50 minutes with this practical and concise book. The Balanced Scorecard is a valuable tool for strategic thinking which ensures consistency between the daily activities and overall vision of a company. Through an analysis based on the financial perspective, the customer perspective, internal business processes, and learning, growth and innovation, this highly effective management...
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  • Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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  • Understand the essentials of the Business Model Canvas (also known as BMC) in just 50 minutes with this practical and concise book. The Business Model Canvas is a tool which is used to conceptualize new business models and document existing ones, thereby allowing companies to create, deliver and capture value. The strategy therefore allows users to transform abstract ideas into business...
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  • Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way,...
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  • Understand the essentials of the Great Recession in just 50 minutes with this practical and concise book. This major economic crisis spanned the period from 2007 to 2009 and had disastrous consequences around the world, with millions of Americans losing their homes and numerous financial institutions driven to bankruptcy. The presence of toxic assets in banks in Europe and the USA also...
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  • Understand the essentials of the Greiner Growth Model (also known as Greiner's model for organizational growth) in just 50 minutes with this practical and concise book. The Greiner Growth Model allows users to identify indicators from a company's past that are critical to its future success, making it a valuable tool in our current economic reality marked by globalization and increased competition. This book...
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  • Understand the essentials of the Ishikawa diagram (also known as fishbone diagram, herringbone diagram, cause-and-effect diagram or Fishikawa) in just 50 minutes with this practical and concise book. The Ishikawa diagram is a powerful quality management tool that prevents mistakes by ensuring that users do not overlook any of the causes of a problem. It also makes it easier to...
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  • Understand the essentials of the law of diminishing returns (also known as the law of variable proportions, principle of diminishing marginal productivity or diminishing marginal returns) in just 50 minutes with this practical and concise book. Developed by the influential British economist David Ricardo, this fundamental economic law demonstrates that, if the quantity of a given factor of production is increased, the marginal...
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  • Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically...
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  • Understand the essentials of the marketing mix (also known as the 4 Ps) in just 50 minutes with this practical and concise book. The marketing mix comprises the tools available to marketers to develop efficient marketing strategies and achieve their objectives in the target market. The four key factors of product, price, place and promotion thus allow marketers to make smarter decisions to ensure...
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  • Understand the essentials of the Mundell-Fleming model (also known as the IS-LM-BoP model or the IS-LM-BP model) in just 50 minutes with this practical and concise book. The Mundell-Fleming model is crucial to understanding international macroeconomics: it provides the general framework for economic policy within the Eurozone, and allows us to analyze the role of international capital mobility in the effectiveness of macroeconomic...
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  • Learn about the OECD and the challenges of globalisation in just 50 minutes with this practical and concise book. The Organisation for Economic Co-operation and Development is a body which aims to regulate international trade and encourage cooperation between countries. It also provides governments with analyses and recommendations in order to promote more effective social and economic policies. This book...
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  • Understand the essentials of the Pareto principle for business management (also known as Pareto’s rule, Pareto’s law, the 80/20 rule and the law of the vital few) in just 50 minutes with this practical and concise book. The Pareto principle is a model which can be applied to many different fields, and argues that, in many cases, 80% of the effects are...
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  • Understand the essentials of the Peter principle in just 50 minutes with this practical and concise book. The Peter principle raises important questions about competence, efficiency and internal promotion: it suggests that "every employee tends to rise to his level of incompetence", meaning that, the higher up we look in the hierarchy of a company, the more likely it is that positions will be...
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  • Understand the essentials of the Six Sigma method in just 50 minutes with this practical and concise book. The Six Sigma method is a rigorous statistics-driven method which aims to reduce companies' adminstrative and production costs while maximizing quality. It has valuable applications in project management, and allows businesses to eliminate defects, increase their reliability and achieve their strategic objectives. This book...
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  • Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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  • Understand the essentials of the theory of comparative advantage (also known as the law of comparative advantage or the law of relative advantage) in just 50 minutes with this practical and concise book. This theory, which was developed by the renowned economist David Ricardo, illustrates that specialization and trade benefit both parties in the exchange and generate wealth. It maintains that comparative...
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  • TripAdvisor, which was launched in 2000 by Stephen Kaufer, is the world’s largest community for travelers. Today the site hosts over 535 million reviews about hotels, restaurants, and tourist attractions around the globe, and welcomes an average of 450 million unique visitors per month. In just 50 minutes, you will find out how TripAdvisor found success through a combination of crowdsourced content,...
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  • Understand the essentials of the United Nations Development Programme (UNDP) in just 50 minutes with this practical and concise book. The UNDP aims to eradicate poverty, reduce inequality, ensure democracy and the respect of human rights, and restore dignity to some of the world's most marginalized people. It is currently active in 77 countries, and bases its work on the concepts of partnership,...
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  • Understand the essentials of value stream mapping (VSM) in just 50 minutes with this practical and concise book. Value stream mapping is one of the most influential and widely used tools of lean management, and plays a vital role in process improvement analysis and continuous improvement. Its simplicity and versatility mean that it can be applied to virtually any production process in...
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  • Wikipedia, launched in 2001 by Jimmy Wales and Larry Sanger, is the largest encyclopaedia in the world, with over 40 million articles in almost 300 languages and dialects. Its wiki technology makes it possible for anyone to add and edit articles, so the site is far more collaborative, democratic and responsive to change than traditional encyclopaedias. In just 50 minutes,...
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  • YouTube, which was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, quickly rose to become one of the most influential sites on the internet. After relying heavily on a business model based on ad revenue for several years, the site, which was purchased by Google just two years after its creation, has recently adopted a freemium model...
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