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  • Learn about the ideas of Adam Smith in just 50 minutes with this practical and concise book. Smith is widely considered to be the leading thinker of classical economics and is therefore regarded as the father of modern economics. His work has had a lasting impact on many economists who came after him and covers a wide range of topics, including...
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  • Amazon, founded in 1994 by Jeff Bezos, revolutionized e-commerce and is now one of the most influential companies in the world, with hundreds of millions of customers across the globe. In just 50 minutes, you will find out how Amazon succeeded where so many young tech companies failed and was able to emerge relatively unscathed from the burst of the...
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  • Understand the essentials of benchmarking  (also known as standardization or comparative analysis) in just 50 minutes with this practical and concise book. Benchmarking is a strategy which is mainly used in business to evaluate a range of elements - including products, the market and competitors - in a given sphere. Benchmarking therefore allows businesses to identify the practices that have been...
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  • Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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  • Understand the essentials of the business plan checklist (also known as a business plan or a development plan) in just 50 minutes with this practical and concise book. A business plan is a financial plan which details the points relating to the launch of a business, including the market, market research and marketing mix. Producing a business plan is an essential part of setting...
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  • Understand the essentials of the capital asset pricing model (also known as CAPM) in just 50 minutes with this practical and concise book. The capital asset pricing model is a mathematical method which is used to estimate the profitability of any financial asset. The CAPM is one of the most popular risk assessment methods and aims to give investors as...
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  • Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to...
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  • Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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  • Understand the essentials of game theory (also known as strategic behavior theory and interactive decision theory) in just 50 minutes with this practical and concise book. Game theory involves studying the consequences of strategic interaction (namely negotiation, competition and mutual assistance) between different 'players' who are each pursuing their own goals. It clearly demonstrates the interdependence of companies, countries and...
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  • Understand the essentials of Kaizen (also known as continuous improvement or incremental improvement) in just 50 minutes with this practical and concise book. The Japanese concept of Kaizen  is a form of continuous improvement which is used in business to improve ouput quality in the production line. It has proven to be an extremely effective approach, as it allows companies to improve productivity and product...
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  • Learn about the ideas of Joseph Stiglitz in just 50 minutes with this practical and concise book. Stiglitz is a Nobel Prize-winning economist and one of the best-known figures of New Keynesian economics. His work spans multiple domains of economics, including in particular political economics, development economics and econometrics. He is also a pioneer of information economics and an outspoken...
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  • Learn about the ideas of Karl Marx in just 50 minutes with this practical and concise book. Marx was a German economist and socialist revolutionary who had a significant influence on political thought, and particularly on Communism. His work includes a broad range of different political ideas, including the distribution of wealth and man's relationship with his environment, and gave rise to the...
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