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Google: Making Information Accessible

Google: Making Information Accessible

The search engine that changed the world
978280800579184EBookPlurilingua PublishingGoogle, founded by Sergey Brin and Larry Page in 1998, is currently the most visited website in the world. The revolutionary search engine brought order to the internet, which by the turn of millennium was growing rapidly but also becoming increasingly tricky to navigate, and the company has since branched out to offer a range of other products and services, including the Chrome web browser and the Android operating system. In just 50 minutes, you will find out how Google’s creative, innovative approach propelled it to a market-leading position and won over billions of users worldwide. This concise book will provide you with an introduction to Google’s highly effective business model, the wide range of products it offers, and its many innovative creations, including PageRank and AdWords. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of threats and opportunities for the future will give you everything you need to know about one of the world’s most influential companies. About Google Google was founded by Sergey Brin and Larry Page, both PhD students at Stanford University, in 1998. Their aim was to produce a tool that could organize and classify the vast and constantly growing quantity of information on the internet, and make information accessible to all users in the process. Its success far outstripped anything they could have imagined, and Google.com is now the most visited website in the world. In this book, you will find out about Google’s approach to innovation and creativity, which has enabled it to develop many of the products and applications that now form part of our everyday lives. A clear explanation of the company’s strategy, a discussion of its challenges for the future and a detailed reading list will give you the tools you need to understand the continuing success of this pioneering business. This straightforward and accessible 84-page book is structured as follows: Introduction to Google Context The computer From the internet to the World Wide Web The early days Two fates intertwined The opportunity The project From the lab to the garage Google’s evolution An emotional rollercoaster Global ambitions Development of the company’s business model Management at the heart of Google’s strategy Google’s company culture: the source of its success The search for new markets Google today Competition, sometimes at the expense of innovation Google’s flops Legal troubles Google’s global impact Google’s latest innovations Summary Google, founded by Sergey Brin and Larry Page in 1998, is currently the most visited website in the world. The revolutionary search engine brought order to the internet, which by the turn of millennium was growing rapidly but also becoming increasingly tricky to navigate, and the company has since branched out to offer a range of other products and services, including the Chrome web browser and the Android operating system. In just 50 minutes, you will find out how Google’s creative, innovative approach propelled it to a market-leading position and won over billions of users worldwide. This concise book will provide you with an introduction to Google’s highly effective business model, the wide range of products it offers, and its many innovative creations, including PageRank and AdWords. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of threats and opportunities for the future will give you everything you need to know about one of the world’s most influential companies. About Google Google was founded by Sergey Brin and Larry Page, both PhD students at Stanford University, in 1998. Their aim was to produce a tool that could organize and classify the vast and constantly growing quantity of information on the internet, and make information accessible to all users in the process. Its success far outstripped anything they could have imagined, and Google.com is now the most visited website in the world. In this book, you will find out about Google’s approach to innovation and creativity, which has enabled it to develop many of the products and applications that now form part of our everyday lives. A clear explanation of the company’s strategy, a discussion of its challenges for the future and a detailed reading list will give you the tools you need to understand the continuing success of this pioneering business. This straightforward and accessible 84-page book is structured as follows: Introduction to Google Context The computer From the internet to the World Wide Web The early days Two fates intertwined The opportunity The project From the lab to the garage Google’s evolution An emotional rollercoaster Global ambitions Development of the company’s business model Management at the heart of Google’s strategy Google’s company culture: the source of its success The search for new markets Google today Competition, sometimes at the expense of innovation Google’s flops Legal troubles Google’s global impact Google’s latest innovations Summary application/pdf1 business model, business strategy, creativity, entrepreneurship, innovation, internet, startups, YouTube
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Google, founded by Sergey Brin and Larry Page in 1998, is currently the most visited website in the world. The revolutionary search engine brought order to the internet, which by the turn of millennium was growing rapidly but also becoming increasingly tricky to navigate, and the company has since branched out to offer a range of other products and services,...
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Google, founded by Sergey Brin and Larry Page in 1998, is currently the most visited website in the world. The revolutionary search engine brought order to the internet, which by the turn of millennium was growing rapidly but also becoming increasingly tricky to navigate, and the company has since branched out to offer a range of other products and services, including the Chrome web browser and the Android operating system. In just 50 minutes, you will find out how Google’s creative, innovative approach propelled it to a market-leading position and won over billions of users worldwide.

This concise book will provide you with an introduction to Google’s highly effective business model, the wide range of products it offers, and its many innovative creations, including PageRank and AdWords. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of threats and opportunities for the future will give you everything you need to know about one of the world’s most influential companies.

About Google

Google was founded by Sergey Brin and Larry Page, both PhD students at Stanford University, in 1998. Their aim was to produce a tool that could organize and classify the vast and constantly growing quantity of information on the internet, and make information accessible to all users in the process. Its success far outstripped anything they could have imagined, and Google.com is now the most visited website in the world.

In this book, you will find out about Google’s approach to innovation and creativity, which has enabled it to develop many of the products and applications that now form part of our everyday lives. A clear explanation of the company’s strategy, a discussion of its challenges for the future and a detailed reading list will give you the tools you need to understand the continuing success of this pioneering business.

This straightforward and accessible 84-page book is structured as follows:

  • Introduction to Google
  • Context
    • The computer
    • From the internet to the World Wide Web
  • The early days
    • Two fates intertwined
    • The opportunity
    • The project
    • From the lab to the garage
  • Google’s evolution
    • An emotional rollercoaster
    • Global ambitions
    • Development of the company’s business model
    • Management at the heart of Google’s strategy
    • Google’s company culture: the source of its success
    • The search for new markets
  • Google today
    • Competition, sometimes at the expense of innovation
    • Google’s flops
    • Legal troubles
    • Google’s global impact
    • Google’s latest innovations
  • Summary

Product details

ISBN

9782808005791

Publisher

Plurilingua Publishing

Series

50MINUTES.COM – Business

Format

PDF

Pages

84

File size

3.2 MB