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Customer Relationship Management

Customer Relationship Management

A powerful tool for attracting and retaining customers
978280800031445EBookPlurilingua PublishingUnderstand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to develop effective approaches to communication and advertising should be a vital part of any company’s strategy. This book will provide you with a handy introduction to the applications of customer relationship management in customer acquisition, the development of marketing strategy and the optimization of customer service. It also features real-life case studies, a discussion of the tool’s shortcomings, including its potentially costs, and an introduction to related models, such as social CRM, supplier relationship management and employee relationship management. About customer relationship management Customer relationship management allows companies to improve their relationships with customers, offer personalized promotions and services and communicate effectively with both existing and prospective customers. CRM involves using consumer data to identify and segment customers based on factors such as location, purchasing habits and lifestyle. This makes it particularly useful for marketing professionals and salespeople, who can then tailor their strategies to their customers’ needs and expectations. In this book, you will discover how customer relationship management can help your company, learn about the different ways of identifying and segmenting your customers, and use your findings to communicate effectively with each segment. A clear explanation of the benefits and potential drawbacks of the method, a discussion of multiple practical case studies, and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 45-page book is structured as follows: Introduction to customer relationship management Theory The origins of CRM Implementing a CRM strategy within a company Understanding and adding value to the customer relationship The advantages of CRM Effective management A step-by-step guide Recommendations Case study Limitations and extensions of customer relationship management Limitations and criticisms Related models and extensions Summary Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to develop effective approaches to communication and advertising should be a vital part of any company’s strategy. This book will provide you with a handy introduction to the applications of customer relationship management in customer acquisition, the development of marketing strategy and the optimization of customer service. It also features real-life case studies, a discussion of the tool’s shortcomings, including its potentially costs, and an introduction to related models, such as social CRM, supplier relationship management and employee relationship management. About customer relationship management Customer relationship management allows companies to improve their relationships with customers, offer personalized promotions and services and communicate effectively with both existing and prospective customers. CRM involves using consumer data to identify and segment customers based on factors such as location, purchasing habits and lifestyle. This makes it particularly useful for marketing professionals and salespeople, who can then tailor their strategies to their customers’ needs and expectations. In this book, you will discover how customer relationship management can help your company, learn about the different ways of identifying and segmenting your customers, and use your findings to communicate effectively with each segment. A clear explanation of the benefits and potential drawbacks of the method, a discussion of multiple practical case studies, and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 45-page book is structured as follows: Introduction to customer relationship management Theory The origins of CRM Implementing a CRM strategy within a company Understanding and adding value to the customer relationship The advantages of CRM Effective management A step-by-step guide Recommendations Case study Limitations and extensions of customer relationship management Limitations and criticisms Related models and extensions Summary application/pdf1 advertising, customer satisfaction, marketing, performance indicators, planning, segmentation, strategy
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Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to...
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Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to develop effective approaches to communication and advertising should be a vital part of any company’s strategy.

This book will provide you with a handy introduction to the applications of customer relationship management in customer acquisition, the development of marketing strategy and the optimization of customer service. It also features real-life case studies, a discussion of the tool’s shortcomings, including its potentially costs, and an introduction to related models, such as social CRM, supplier relationship management and employee relationship management.

About customer relationship management

Customer relationship management allows companies to improve their relationships with customers, offer personalized promotions and services and communicate effectively with both existing and prospective customers. CRM involves using consumer data to identify and segment customers based on factors such as location, purchasing habits and lifestyle. This makes it particularly useful for marketing professionals and salespeople, who can then tailor their strategies to their customers’ needs and expectations.

In this book, you will discover how customer relationship management can help your company, learn about the different ways of identifying and segmenting your customers, and use your findings to communicate effectively with each segment. A clear explanation of the benefits and potential drawbacks of the method, a discussion of multiple practical case studies, and an introduction to related models will give you the tools you need to tailor your approach to your situation.

This straightforward and accessible 45-page book is structured as follows:

  • Introduction to customer relationship management
  • Theory
    • The origins of CRM
    • Implementing a CRM strategy within a company
    • Understanding and adding value to the customer relationship
    • The advantages of CRM
  • Effective management
    • A step-by-step guide
    • Recommendations
    • Case study
  • Limitations and extensions of customer relationship management
    • Limitations and criticisms
    • Related models and extensions
  • Summary

Product details

ISBN

9782808000314

Publisher

Plurilingua Publishing

Series

50MINUTES.COM – Business

Format

PDF

Pages

45

File size

4.6 MB