Apple, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, is one of the most valuable and influential companies in the world. Thanks to iconic products like the Macintosh and the iPhone, it has won over millions of devoted fans and is instantly recognizable around the world. In just 50 minutes, you will find out how Apple made...
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Apple and the Digital Revolution
Apple and the Digital Revolution
978280800244882EBookPlurilingua PublishingApple, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, is one of the most valuable and influential companies in the world. Thanks to iconic products like the Macintosh and the iPhone, it has won over millions of devoted fans and is instantly recognizable around the world. In just 50 minutes, you will find out how Apple made personal computing accessible to everyone and secured its position at the forefront of the tech sector.
This concise book will provide you with an introduction to Apple’s business and marketing strategies and its approach to product creation. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of threats and opportunities for the future will give you everything you need to know about the company that taught the world to “think different”.
About Apple
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California in 1976. The company first found major success with the Macintosh, a personal computer that anyone could use and understand. Since then, it has garnered a loyal following and released a range of products, spanning smartphones, digital music players and smartwatches, among others, that generate significant media buzz on a regular basis.
In this book, you will find out about Apple’s original and highly effective approach to product design and marketing. A clear explanation of the company’s strategy, a discussion of its challenges for the future and a detailed reading list will give you the tools you need to understand the continuing success of this iconic global brand.
This straightforward and accessible 82-page book is structured as follows:
Introduction to Apple
The early days: a winning formula
A favorable context
The unkempt hippie and the computer genius
Apple’s evolution
History
Strategy and vision
Apple today
Apple, a formidable competitor
Is Apple a leader in its sector?
Apple’s future: opportunities and threats
Summary
Apple, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, is one of the most valuable and influential companies in the world. Thanks to iconic products like the Macintosh and the iPhone, it has won over millions of devoted fans and is instantly recognizable around the world. In just 50 minutes, you will find out how Apple made personal computing accessible to everyone and secured its position at the forefront of the tech sector.
This concise book will provide you with an introduction to Apple’s business and marketing strategies and its approach to product creation. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of threats and opportunities for the future will give you everything you need to know about the company that taught the world to “think different”.
About Apple
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California in 1976. The company first found major success with the Macintosh, a personal computer that anyone could use and understand. Since then, it has garnered a loyal following and released a range of products, spanning smartphones, digital music players and smartwatches, among others, that generate significant media buzz on a regular basis.
In this book, you will find out about Apple’s original and highly effective approach to product design and marketing. A clear explanation of the company’s strategy, a discussion of its challenges for the future and a detailed reading list will give you the tools you need to understand the continuing success of this iconic global brand.
This straightforward and accessible 82-page book is structured as follows:
Introduction to Apple
The early days: a winning formula
A favorable context
The unkempt hippie and the computer genius
Apple’s evolution
History
Strategy and vision
Apple today
Apple, a formidable competitor
Is Apple a leader in its sector?
Apple’s future: opportunities and threats
Summary
application/pdf1 business model, business strategy, entrepreneurship, marketing strategy, product launch, technological innovation, technology
DOWNLOAD THIS BOOKApple, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, is one of the most valuable and influential companies in the world. Thanks to iconic products like the Macintosh and the iPhone, it has won over millions of devoted fans and is instantly recognizable around the world. In just 50 minutes, you will find out how Apple made personal computing accessible to everyone and secured its position at the forefront of the tech sector.
This concise book will provide you with an introduction to Apple’s business and marketing strategies and its approach to product creation. A detailed evaluation of the company’s progress so far, a discussion of its major competitors and an analysis of threats and opportunities for the future will give you everything you need to know about the company that taught the world to “think different”.
About Apple
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California in 1976. The company first found major success with the Macintosh, a personal computer that anyone could use and understand. Since then, it has garnered a loyal following and released a range of products, spanning smartphones, digital music players and smartwatches, among others, that generate significant media buzz on a regular basis.
In this book, you will find out about Apple’s original and highly effective approach to product design and marketing. A clear explanation of the company’s strategy, a discussion of its challenges for the future and a detailed reading list will give you the tools you need to understand the continuing success of this iconic global brand.
This straightforward and accessible 82-page book is structured as follows:
- Introduction to Apple
- The early days: a winning formula
- A favorable context
- The unkempt hippie and the computer genius
- Apple’s evolution
- History
- Strategy and vision
- Apple today
- Apple, a formidable competitor
- Is Apple a leader in its sector?
- Apple’s future: opportunities and threats
- Summary
Product details
| ISBN | 9782808002448 |
|---|---|
| Publisher | Plurilingua Publishing |
| Series | 50MINUTES.COM – Business |
| Format | |
| Pages | 82 |
| File size | 5.1 MB |
