Business Plan Checklist

Understand the essentials of the business plan checklist (also known as a business plan or a development plan) in just 50 minutes with this practical and concise book. A business plan is a financial plan which details the points relating to the launch of a business, including the market, market research and marketing mix. Producing a business plan is an essential part of setting up a new business, so it is crucial to get it right. Business plans are also useful in establishing a company’s short- and medium-term strategy.

This book will provide you with a handy introduction to business plans and will allow you to determine the feasibility of a particular idea.  In addition to learning how to draw up a plan using techniques such as PESTLE and SWOT analyses, you will consider real-life case studies, find out about the tool’s shortcomings, particulary the fact that it is only a forecast, and learn about related models, such as the Gantt chart.

About the business plan checklist

A business plan is a necessary document for every new business, allowing founders to identify the limitations and prospects of a particular project. In essence, a business plan is a forecast of a company’s activities, and therefore enables the smooth running of the business and allows it to reach its objectives.

In this book, you will discover why business plans are necessary, learn how to draw up an effective forecast of your company’s activities, and use your results to accomplish your goals as effectively as possible. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.

This straightforward and accessible 43-page book is structured as follows:

• Introduction to the business plan checklist
• Theory
  • The reluctance of investors
  • The emergence and development of IT
  • The situation today
  • The nine key steps to success – the classic business plan
• Limitations and extensions of the business plan checklist
  • Advice and top tips
  • Case study: BarraCuba
• Practical application of the business plan checklist
  • Limitations and criticisms
  • Related models and extensions
• Summary