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Management and Marketing

  • Understand the essentials of Michael Porter’s Value Chain in just 50 minutes with this practical and concise book. Michael Porter’s Value Chain is a series of well-based actions designed to establish and enhance a certain product or service in the market. It is therefore an analytical tool which can be used to give any company which is involved in value creation...
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  • Understand the essentials of Parkinson’s Law in just 50 minutes with this practical and concise book. Parkinson’s Law provides a humorous explanation of the growth of bureaucracy within organizations and the tendency of administration to expand regardless of the amount of work required. It is particularly relevant in the civil service, public service and human resource management. This book will provide...
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  • Understand the essentials of the PESTLE analysis (also known as PESTEL analysis or PESTLE framework) in just 50 minutes with this practical and concise book. The PESTLE analysis is based on the observation that the development of a business depends on a host of key macroeconomic factors, which may represent opportunities or threats for the company. Identifying pivot variables using...
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  • Understand the essentials of Porter's five forces in just 50 minutes with this practical and concise book. Porter's five forces is a model which examines customer bargaining power, supplier bargaining power, the threat of substitute products, the threat of new entrants and intra-industry competition, with the aim of allowing users to anticipate industry trends and changes in the competitive environment that could pose...
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  • Understand the essentials of SMART criteria (also known as SMART goals, SMART objectives and the SMARTER method) in just 50 minutes with this practical and concise book. SMART criteria are a simple yet valuable tool in project management: they can be used to clearly define objectives and key performance indicators (KPIs), and to encourage the accomplishment of concrete results. This book will...
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  • Understand the essentials of the Balanced Scorecard in just 50 minutes with this practical and concise book. The Balanced Scorecard is a valuable tool for strategic thinking which ensures consistency between the daily activities and overall vision of a company. Through an analysis based on the financial perspective, the customer perspective, internal business processes, and learning, growth and innovation, this highly effective management...
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  • Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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  • Understand the essentials of the Business Model Canvas (also known as BMC) in just 50 minutes with this practical and concise book. The Business Model Canvas is a tool which is used to conceptualize new business models and document existing ones, thereby allowing companies to create, deliver and capture value. The strategy therefore allows users to transform abstract ideas into business...
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  • Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way,...
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  • Understand the essentials of the Greiner Growth Model (also known as Greiner's model for organizational growth) in just 50 minutes with this practical and concise book. The Greiner Growth Model allows users to identify indicators from a company's past that are critical to its future success, making it a valuable tool in our current economic reality marked by globalization and increased competition. This book...
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  • Understand the essentials of the Ishikawa diagram (also known as fishbone diagram, herringbone diagram, cause-and-effect diagram or Fishikawa) in just 50 minutes with this practical and concise book. The Ishikawa diagram is a powerful quality management tool that prevents mistakes by ensuring that users do not overlook any of the causes of a problem. It also makes it easier to...
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  • Understand the essentials of the law of diminishing returns (also known as the law of variable proportions, principle of diminishing marginal productivity or diminishing marginal returns) in just 50 minutes with this practical and concise book. Developed by the influential British economist David Ricardo, this fundamental economic law demonstrates that, if the quantity of a given factor of production is increased, the marginal...
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