Michael Porter's Value Chain
Michael Porter’s Value Chain
Understand the essentials of Michael Porter’s Value Chain in just 50 minutes with this practical and concise book. Michael Porter’s Value Chain is a series of well-based actions designed to establish and enhance a certain product or service in the market. It is therefore an analytical tool which can be used to give any company which is involved in value creation a competitive advantage in the business world.
This book will provide you with a handy introduction to the value chain in order to correctly position your product or service on the market. In addition to learning how to use this model to improve your services, reduce costs and create value, you will consider real-life case studies, find out about the tool’s shortcomings, including the difficulty of implementing it, and learn about related models, such as Porter’s five forces.
About Michael Porter’s Value Chain
According to Porter’s concept of the value chain, all companies must study the concept of value creation before they begin to develop a competitive advantage. This chain facilitates the matter by breaking down the different functions of a company and examining the costs. It therefore allows companies to effectively distribute resources and therefore efficiently position products on the market.
In this book, you will discover how Michael Porter’s Value Chain can help you, learn how to reduce your costs, and use this knowledge to increase productivity and achieve sustainable growth. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.
This straightforward and accessible 54-page book is structured as follows:
- Introduction to Michael Porter’s Value Chain
- Value creation
- An adaptable model
- Limitations and extensions of Michael Porter’s Value Chain
- Limitations and criticisms
- Related models and extensions
- Practical application of Michael Porter’s Value Chain
- Advice and top tips
- Case study – industrial company
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