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Michael E. Porter

  • Understand the essentials of Michael Porter’s Value Chain in just 50 minutes with this practical and concise book. Michael Porter’s Value Chain is a series of well-based actions designed to establish and enhance a certain product or service in the market. It is therefore an analytical tool which can be used to give any company which is involved in value creation...
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  • Understand the essentials of Porter's five forces in just 50 minutes with this practical and concise book. Porter's five forces is a model which examines customer bargaining power, supplier bargaining power, the threat of substitute products, the threat of new entrants and intra-industry competition, with the aim of allowing users to anticipate industry trends and changes in the competitive environment that could pose...
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  • Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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