Understand the essentials of the business plan checklist (also known as a business plan or a development plan) in just 50 minutes with this practical and concise book. A business plan is a financial plan which details the points relating to the launch of a business, including the market, market research and marketing mix. Producing a business plan is an essential part of setting...
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Learn how to change career successfully in just 50 minutes with this practical and concise book. Many of us find ourselves stuck in the professional doldrums at some point, but the fear of the unknown can make changing career can seem like an even more daunting prospect than stagnation. However, a well-developed strategy and a positive, realistic mindset can prevent unnecessary stress...
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Learn how to carry out effective market research in just 50 minutes with this practical and concise book. While market research may seem like a trivial, time-consuming part of starting a new business, it is absolutely essential if you want to identify your target audience and your catchment area. Understanding how useful market research can be will allow you to...
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Understand the essentials of the PESTLE analysis (also known as PESTEL analysis or PESTLE framework) in just 50 minutes with this practical and concise book. The PESTLE analysis is based on the observation that the development of a business depends on a host of key macroeconomic factors, which may represent opportunities or threats for the company. Identifying pivot variables using...
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Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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Learn how to turn your dreams into reality in just 50 minutes with this practical and concise book. Success does not happen by chance: you have to know what you want, create and seize new opportunities and be prepared to take risks. Ambition is a powerful force that will enable you to increase your motivation and stop putting things off until...
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