Learn how to close a sale in just 50 minutes with this practical and concise book. Whether you are a seasoned sales pro or a complete beginner, it is imperative to keep working on your selling techniques and honing your powers of persuasion in order to win over new prospects and keep existing customers coming back. Fortunately, there are a few features...
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Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to...
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Learn how to be an effective project manager in just 50 minutes with this practical and concise book. Project managers are vital to the success of a project, as they are responsible for planning all the activities to be carried out and ensuring that budgets and deadlines are respected. Being assigned to manage a project gives you an excellent opportunity...
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Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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Understand the essentials of the Pareto principle for business management (also known as Pareto’s rule, Pareto’s law, the 80/20 rule and the law of the vital few) in just 50 minutes with this practical and concise book. The Pareto principle is a model which can be applied to many different fields, and argues that, in many cases, 80% of the effects are...
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Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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