Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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Understand the essentials of game theory (also known as strategic behavior theory and interactive decision theory) in just 50 minutes with this practical and concise book. Game theory involves studying the consequences of strategic interaction (namely negotiation, competition and mutual assistance) between different 'players' who are each pursuing their own goals. It clearly demonstrates the interdependence of companies, countries and...
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Understand the effects of inflation on investment in just 50 minutes with this practical and concise book. Inflation is an economic phenomenon with wide-ranging consequences. It plays a vital role in determining the real value of money over time, and therefore affects the real value of any investment dividends. This means that estimating the potential effects of inflation is a crucial step...
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Understand the essentials of the Balanced Scorecard in just 50 minutes with this practical and concise book. The Balanced Scorecard is a valuable tool for strategic thinking which ensures consistency between the daily activities and overall vision of a company. Through an analysis based on the financial perspective, the customer perspective, internal business processes, and learning, growth and innovation, this highly effective management...
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Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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