Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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Understand the essentials of Porter's five forces in just 50 minutes with this practical and concise book. Porter's five forces is a model which examines customer bargaining power, supplier bargaining power, the threat of substitute products, the threat of new entrants and intra-industry competition, with the aim of allowing users to anticipate industry trends and changes in the competitive environment that could pose...
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Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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