Maslow's Hierarchy of Needs
Maslow’s Hierarchy of Needs
Understand the essentials of Maslow’s hierarchy of needs (also known as Maslow’s pyramid of needs) in just 50 minutes with this practical and concise book. As its name suggests, Maslow’s hierarchy of needs is a representation of physiological and spiritual needs. It is a psychological model which was originally created by the American psychologists Abraham Maslow and Carl Rogers in the form of various theses, which were later adapted to create a pyramid. This pyramid allows users to define the needs of human beings and is used in a wide variety of sectors in the economic world, particularly in marketing and management.
This book will provide you with a handy introduction to the needs of human beings, ranging from the most basic and essential to the less tangible, such as self-improvement. In addition to learning how to identify the five levels of needs, you will consider real-life case studies, find out about the model’s shortcomings, including its ethnocentrism, and learn about related models, such as the ERG theory.
About Maslow’s hierarchy of needs
Maslow’s hierarchy of needs was first created in the 1940s and aimed to introduce a new approach to humanistic psychology. Maslow identifies five different levels of needs: needs for safety, recognition, esteem, self-actualization, and physiological needs. The model allows the simple and effective identification of needs, as long as they are considered not as different stages, but as a whole.
In this book, you will discover how Maslow’s hierarchy of needs can help you, learn how to use it to define needs, and use your results to adapt your marketing strategies. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.
This straightforward and accessible 25-page book is structured as follows:
- Introduction to Maslow’s hierarchy of needs
- The five levels of needs
- Needs: from economics to marketing
- Limitations and extensions of Maslow’s hierarchy of needs
- Limitations and criticisms
- Related models and extensions
- Practical application of Maslow’s hierarchy of needs
- Products and needs
- Case study – the food industry
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