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The Long Tail Theory for Business

The Long Tail Theory for Business

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978280626715329EBookPlurilingua PublishingUnderstand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically reducing storage costs, it is now possible to generate significant turnover with low-demand products, which form the 'tail' of the model. This book will provide you with a handy introduction to the applications of the long tail theory in the development of commerical strategies and marketing strategies. It also features a detailed case study, a discussion of the theory's shortcomings, and an introduction to related models, such as the Pareto principle, the ABC model and the blockbuster strategy. About the long tail theory The long tail theory was first applied to the domain of business by the writer and entrepreneur Chris Anderson in 2004, based on an analysis of popular e-commerce sites, including Amazon, eBay and Netflix. The claim that profitability does not depend solely on bestselling items challenged many existing business strategies and economic models, but there is nonetheless no shortage of evidence to support Anderson's argument. In this book, you will discover how the long tail theory can benefit you, identify the products that make up the 'head' and 'tail' of your product portfolio, and use your findings to develop a profitable commercial strategy. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 35-page book is structured as follows: Introduction to the long tail theory Theory Practical application of the long tail theory Advice and top tips Case study - online bookstore Limitations and extensions of the long tail theory Limitations and criticisms Related models and extensions Conclusion Summary Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically reducing storage costs, it is now possible to generate significant turnover with low-demand products, which form the 'tail' of the model. This book will provide you with a handy introduction to the applications of the long tail theory in the development of commerical strategies and marketing strategies. It also features a detailed case study, a discussion of the theory's shortcomings, and an introduction to related models, such as the Pareto principle, the ABC model and the blockbuster strategy. About the long tail theory The long tail theory was first applied to the domain of business by the writer and entrepreneur Chris Anderson in 2004, based on an analysis of popular e-commerce sites, including Amazon, eBay and Netflix. The claim that profitability does not depend solely on bestselling items challenged many existing business strategies and economic models, but there is nonetheless no shortage of evidence to support Anderson's argument. In this book, you will discover how the long tail theory can benefit you, identify the products that make up the 'head' and 'tail' of your product portfolio, and use your findings to develop a profitable commercial strategy. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study and an introduction to related models will give you the tools you need to tailor your approach to your situation. This straightforward and accessible 35-page book is structured as follows: Introduction to the long tail theory Theory Practical application of the long tail theory Advice and top tips Case study - online bookstore Limitations and extensions of the long tail theory Limitations and criticisms Related models and extensions Conclusion Summary application/pdf1 ABC model, business strategy, e-commerce, Long Tail theory, marketing strategy, Pareto principle, product portfolio, turnover
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Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically...
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Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company’s turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically reducing storage costs, it is now possible to generate significant turnover with low-demand products, which form the ‘tail’ of the model.

This book will provide you with a handy introduction to the applications of the long tail theory in the development of commerical strategies and marketing strategies. It also features a detailed case study, a discussion of the theory’s shortcomings, and an introduction to related models, such as the Pareto principlethe ABC model and the blockbuster strategy.

About the long tail theory

The long tail theory was first applied to the domain of business by the writer and entrepreneur Chris Anderson in 2004, based on an analysis of popular e-commerce sites, including Amazon, eBay and Netflix. The claim that profitability does not depend solely on bestselling items challenged many existing business strategies and economic models, but there is nonetheless no shortage of evidence to support Anderson’s argument.

In this book, you will discover how the long tail theory can benefit you, identify the products that make up the ‘head’ and ‘tail’ of your product portfolio, and use your findings to develop a profitable commercial strategy. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study and an introduction to related models will give you the tools you need to tailor your approach to your situation.

This straightforward and accessible 35-page book is structured as follows:

  • Introduction to the long tail theory
  • Theory
  • Practical application of the long tail theory
    • Advice and top tips
    • Case study – online bookstore
  • Limitations and extensions of the long tail theory
    • Limitations and criticisms
    • Related models and extensions
    • Conclusion
  • Summary

Product details

ISBN

9782806267153

Publisher

Plurilingua Publishing

Serie

50MINUTES.COM – Business

Format

PDF

Pages

29

File size

3.1 MB