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marketing strategy

  • Understand the essentials of Maslow’s hierarchy of needs (also known as Maslow's pyramid of needs) in just 50 minutes with this practical and concise book. As its name suggests, Maslow's hierarchy of needs is a representation of physiological and spiritual needs. It is a psychological model which was originally created by the American psychologists Abraham Maslow and Carl Rogers in...
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  • Understand the essentials of the PESTLE analysis (also known as PESTEL analysis or PESTLE framework) in just 50 minutes with this practical and concise book. The PESTLE analysis is based on the observation that the development of a business depends on a host of key macroeconomic factors, which may represent opportunities or threats for the company. Identifying pivot variables using...
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  • Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically...
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  • Understand the essentials of the marketing mix (also known as the 4 Ps) in just 50 minutes with this practical and concise book. The marketing mix comprises the tools available to marketers to develop efficient marketing strategies and achieve their objectives in the target market. The four key factors of product, price, place and promotion thus allow marketers to make smarter decisions to ensure...
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