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  • Understand the essentials of the business plan checklist (also known as a business plan or a development plan) in just 50 minutes with this practical and concise book. A business plan is a financial plan which details the points relating to the launch of a business, including the market, market research and marketing mix. Producing a business plan is an essential part of setting...
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  • Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically...
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  • Understand the essentials of the Pareto principle for business management (also known as Pareto’s rule, Pareto’s law, the 80/20 rule and the law of the vital few) in just 50 minutes with this practical and concise book. The Pareto principle is a model which can be applied to many different fields, and argues that, in many cases, 80% of the effects are...
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