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  • Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to...
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  • Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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  • Learn how to develop your personal brand in just 50 minutes with this practical and concise book. Personal branding, also known as personal marketing, is an excellent way of showcasing your skills and experience and standing out from the crowd. Marketing yourself effectively will allow you to expand your professional network, get noticed by recruiters and build your professional reputation,...
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  • TripAdvisor, which was launched in 2000 by Stephen Kaufer, is the world’s largest community for travelers. Today the site hosts over 535 million reviews about hotels, restaurants, and tourist attractions around the globe, and welcomes an average of 450 million unique visitors per month. In just 50 minutes, you will find out how TripAdvisor found success through a combination of crowdsourced content,...
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  • YouTube, which was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, quickly rose to become one of the most influential sites on the internet. After relying heavily on a business model based on ad revenue for several years, the site, which was purchased by Google just two years after its creation, has recently adopted a freemium model...
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