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  • Understand the essentials of benchmarking  (also known as standardization or comparative analysis) in just 50 minutes with this practical and concise book. Benchmarking is a strategy which is mainly used in business to evaluate a range of elements - including products, the market and competitors - in a given sphere. Benchmarking therefore allows businesses to identify the practices that have been...
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  • Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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  • Learn how to master effective written communication in just 50 minutes with this practical and concise book. The ability to produce clear and convincing texts is vital in a range of domains, including marketing, public relations and client relationships. Even if you do not work in one of these areas, strong writing skills are a valuable asset: they will enable you...
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  • Understand the essentials of customer relationship management (CRM) in just 50 minutes with this practical and concise book. Companies can implement a CRM strategy to gain a better understanding of their customer base through data mining and segmentation, which in turn allows them to attract new clients and increase customer loyalty. In an increasingly competitive business world, leveraging CRM to...
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  • Understand the essentials of Maslow’s hierarchy of needs (also known as Maslow's pyramid of needs) in just 50 minutes with this practical and concise book. As its name suggests, Maslow's hierarchy of needs is a representation of physiological and spiritual needs. It is a psychological model which was originally created by the American psychologists Abraham Maslow and Carl Rogers in...
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  • Learn how to develop your personal brand in just 50 minutes with this practical and concise book. Personal branding, also known as personal marketing, is an excellent way of showcasing your skills and experience and standing out from the crowd. Marketing yourself effectively will allow you to expand your professional network, get noticed by recruiters and build your professional reputation,...
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  • Learn how to master the art of public speaking in just 50 minutes with this practical and concise book. In the corporate world of the 21st century, public speaking skills are often not only a benefit in the workplace, but sometimes even a necessity. As a result, developing this key transferable skill can help you to manage stress and move up in...
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  • Understand the essentials of SMART criteria (also known as SMART goals, SMART objectives and the SMARTER method) in just 50 minutes with this practical and concise book. SMART criteria are a simple yet valuable tool in project management: they can be used to clearly define objectives and key performance indicators (KPIs), and to encourage the accomplishment of concrete results. This book will...
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  • Learn how to master storytelling techniques in just 50 minutes with this practical and concise book. Storytelling, meaning the creation of a compelling narrative around a company, service or product, is a powerful communication tool and a valuable asset in the business world. Understanding the key principles of storytelling will allow you to capture the attention of your target audience...
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  • Learn how to master the art of convincing others in just 50 minutes with this practical and concise book. Communicating persuasively can help you in many situations in your professional life, and plays a vital role in negotiation, conflict management and interpersonal relationships. Knowing how to win other people over to your point of view is a crucial professional skill that will...
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  • Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way,...
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  • Understand the essentials of the marketing mix (also known as the 4 Ps) in just 50 minutes with this practical and concise book. The marketing mix comprises the tools available to marketers to develop efficient marketing strategies and achieve their objectives in the target market. The four key factors of product, price, place and promotion thus allow marketers to make smarter decisions to ensure...
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