Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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Understand the essentials of the Business Model Canvas (also known as BMC) in just 50 minutes with this practical and concise book. The Business Model Canvas is a tool which is used to conceptualize new business models and document existing ones, thereby allowing companies to create, deliver and capture value. The strategy therefore allows users to transform abstract ideas into business...
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Understand the essentials of the product lifecycle in just 50 minutes with this practical and concise book. The product lifecycle is a model used by the marketing and commerce sectors to optimize and develop products. It is a simple model which can be applied to a wide variety of situations in order to analyze the market and better understand the product-market relationship. In this way,...
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