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  • Understand the essentials of Black Monday in just 50 minutes with this practical and concise book. On 19 October 1987, almost 58 years to the day since the Wall Street Crash of 1929, the Dow Jones lost 22.6% of its value, the largest drop ever recorded on the New York Stock Exchange. Stock markets around the world were thrown into...
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  • Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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  • Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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  • Understand the essentials of Michael Porter’s Value Chain in just 50 minutes with this practical and concise book. Michael Porter’s Value Chain is a series of well-based actions designed to establish and enhance a certain product or service in the market. It is therefore an analytical tool which can be used to give any company which is involved in value creation...
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  • Understand the essentials of Porter's five forces in just 50 minutes with this practical and concise book. Porter's five forces is a model which examines customer bargaining power, supplier bargaining power, the threat of substitute products, the threat of new entrants and intra-industry competition, with the aim of allowing users to anticipate industry trends and changes in the competitive environment that could pose...
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  • Understand the essentials of the Pareto principle for business management (also known as Pareto’s rule, Pareto’s law, the 80/20 rule and the law of the vital few) in just 50 minutes with this practical and concise book. The Pareto principle is a model which can be applied to many different fields, and argues that, in many cases, 80% of the effects are...
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  • Understand the essentials of the Six Sigma method in just 50 minutes with this practical and concise book. The Six Sigma method is a rigorous statistics-driven method which aims to reduce companies' adminstrative and production costs while maximizing quality. It has valuable applications in project management, and allows businesses to eliminate defects, increase their reliability and achieve their strategic objectives. This book...
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  • Understand the essentials of the theory of comparative advantage (also known as the law of comparative advantage or the law of relative advantage) in just 50 minutes with this practical and concise book. This theory, which was developed by the renowned economist David Ricardo, illustrates that specialization and trade benefit both parties in the exchange and generate wealth. It maintains that comparative...
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