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YouTube: The Home of Vlogging

YouTube: The Home of Vlogging

The rise of video on demand

978280800240070EBookPlurilingua PublishingYouTube, which was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, quickly rose to become one of the most influential sites on the internet. After relying heavily on a business model based on ad revenue for several years, the site, which was purchased by Google just two years after its creation, has recently adopted a freemium model in order to target the lucrative streaming market more effectively. In just 50 minutes, you will find out how YouTube has navigated legal suits, new competitors and a changing market to consolidate its position as one of the giants of the internet. This concise book will provide you with an introduction to the main obstacles YouTube has dealt with and the secrets to the website’s success. A detailed evaluation of the company’s evolution so far, a discussion of its major competitors and an analysis of the site’s future prospects will provide you with everything you need to know about the site that made online video accessible worldwide. About YouTube YouTube was founded in 2005 by a group of former PayPal employees, and its immediate popularity led to its acquisition by Google a mere two years later. The website allows users to upload and share video content for free, which has led to copyright infringement lawsuits, notably by Viacom in 2007. However, the site’s immense popularity has also brought fame and fortune to many of its more innovative users, and in recent years the site has gradually shifted its attention towards new, more lucrative markets such as subscription-based streaming. In this book, you will find out about YouTube’s rise to success and the challenges it has faced along the way. A clear explanation of the website’s past and present business models, a discussion of its future prospects and a detailed reading list will give you the tools you need to understand the astronomical popularity of this household name. This straightforward and accessible 70-page book is structured as follows: Introduction to YouTube Context From blogging… …to vlogging The early days The founders Broadcast Yourself YouTube’s evolution The Google purchase Conquering the world Value distribution YouTube today A changing economic model What does the future hold? Summary YouTube, which was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, quickly rose to become one of the most influential sites on the internet. After relying heavily on a business model based on ad revenue for several years, the site, which was purchased by Google just two years after its creation, has recently adopted a freemium model in order to target the lucrative streaming market more effectively. In just 50 minutes, you will find out how YouTube has navigated legal suits, new competitors and a changing market to consolidate its position as one of the giants of the internet. This concise book will provide you with an introduction to the main obstacles YouTube has dealt with and the secrets to the website’s success. A detailed evaluation of the company’s evolution so far, a discussion of its major competitors and an analysis of the site’s future prospects will provide you with everything you need to know about the site that made online video accessible worldwide. About YouTube YouTube was founded in 2005 by a group of former PayPal employees, and its immediate popularity led to its acquisition by Google a mere two years later. The website allows users to upload and share video content for free, which has led to copyright infringement lawsuits, notably by Viacom in 2007. However, the site’s immense popularity has also brought fame and fortune to many of its more innovative users, and in recent years the site has gradually shifted its attention towards new, more lucrative markets such as subscription-based streaming. In this book, you will find out about YouTube’s rise to success and the challenges it has faced along the way. A clear explanation of the website’s past and present business models, a discussion of its future prospects and a detailed reading list will give you the tools you need to understand the astronomical popularity of this household name. This straightforward and accessible 70-page book is structured as follows: Introduction to YouTube Context From blogging… …to vlogging The early days The founders Broadcast Yourself YouTube’s evolution The Google purchase Conquering the world Value distribution YouTube today A changing economic model What does the future hold? Summary application/pdf1 advertising, business model, business strategy, entrepreneurship, freemium, internet, streaming, YouTube
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YouTube, which was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, quickly rose to become one of the most influential sites on the internet. After relying heavily on a business model based on ad revenue for several years, the site, which was purchased by Google just two years after its creation, has recently adopted a freemium model...
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YouTube, which was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, quickly rose to become one of the most influential sites on the internet. After relying heavily on a business model based on ad revenue for several years, the site, which was purchased by Google just two years after its creation, has recently adopted a freemium model in order to target the lucrative streaming market more effectively. In just 50 minutes, you will find out how YouTube has navigated legal suits, new competitors and a changing market to consolidate its position as one of the giants of the internet.

This concise book will provide you with an introduction to the main obstacles YouTube has dealt with and the secrets to the website’s success. A detailed evaluation of the company’s evolution so far, a discussion of its major competitors and an analysis of the site’s future prospects will provide you with everything you need to know about the site that made online video accessible worldwide.

About YouTube

YouTube was founded in 2005 by a group of former PayPal employees, and its immediate popularity led to its acquisition by Google a mere two years later. The website allows users to upload and share video content for free, which has led to copyright infringement lawsuits, notably by Viacom in 2007. However, the site’s immense popularity has also brought fame and fortune to many of its more innovative users, and in recent years the site has gradually shifted its attention towards new, more lucrative markets such as subscription-based streaming.

In this book, you will find out about YouTube’s rise to success and the challenges it has faced along the way. A clear explanation of the website’s past and present business models, a discussion of its future prospects and a detailed reading list will give you the tools you need to understand the astronomical popularity of this household name.

This straightforward and accessible 70-page book is structured as follows:

  • Introduction to YouTube
  • Context
    • From blogging…
    • …to vlogging
  • The early days
    • The founders
    • Broadcast Yourself
  • YouTube’s evolution
    • The Google purchase
    • Conquering the world
    • Value distribution
  • YouTube today
    • A changing economic model
    • What does the future hold?
  • Summary

Product details

ISBN

9782808002400

Publisher

Plurilingua Publishing

Series

50MINUTES.COM – Business

Format

PDF

Pages

70

File size

3.0 MB