Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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Spotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes,...
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YouTube, which was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, quickly rose to become one of the most influential sites on the internet. After relying heavily on a business model based on ad revenue for several years, the site, which was purchased by Google just two years after its creation, has recently adopted a freemium model...
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