Amazon, founded in 1994 by Jeff Bezos, revolutionized e-commerce and is now one of the most influential companies in the world, with hundreds of millions of customers across the globe. In just 50 minutes, you will find out how Amazon succeeded where so many young tech companies failed and was able to emerge relatively unscathed from the burst of the...
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The Lean Startup offers an innovative approach to entrepreneurship and growth In The Lean Startup, the American entrepreneur Eric Ries draws on his experiences as a startup founder to present a new approach to company and product launches. In particular, he advocates reducing the time spent on the feedback loop and cutting costs at all stages of the production process. This clear and detailed...
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Google, founded by Sergey Brin and Larry Page in 1998, is currently the most visited website in the world. The revolutionary search engine brought order to the internet, which by the turn of millennium was growing rapidly but also becoming increasingly tricky to navigate, and the company has since branched out to offer a range of other products and services,...
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Groupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the...
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Learn how to carry out effective market research in just 50 minutes with this practical and concise book. While market research may seem like a trivial, time-consuming part of starting a new business, it is absolutely essential if you want to identify your target audience and your catchment area. Understanding how useful market research can be will allow you to...
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Spotify, which was founded in 2006 by Daniel Ek, is the world’s most popular music streaming service. Users can access its entire catalog of over 30 million songs either for free (with scheduled advertising) or on the basis of a paid monthly subscription. This so-called freemium business model is widely believed to be integral to Spotify’s success. In just 50 minutes,...
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