Closing a Sale
Closing a Sale
Learn how to close a sale in just 50 minutes with this practical and concise book. Whether you are a seasoned sales pro or a complete beginner, it is imperative to keep working on your selling techniques and honing your powers of persuasion in order to win over new prospects and keep existing customers coming back. Fortunately, there are a few features of virtually all successful sales that you can apply to your own dealings with clients in order to build strong customer relationships and secure that all-important purchase.
In this book, you will learn how improving your sales skills can help you to boost your sales totals and ensure customer loyalty. It also features useful tips to win over reluctant buyers and advice on adapting your sales pitch to your audience, giving you everything you need to convince customers to make a purchase.
How can this book help you in your career?
Knowing how to set out your arguments effectively will enable you to boost your sales figures and generate customer loyalty. This book will give you everything you need to:
- Work out what the customer wants and use this to guide your sales pitch
- Interact effectively with customers without putting pressure on them
- Communicate clearly and precisely so as to avoid misunderstandings
- Overcome any objections or last-minute reluctance to make a purchase
- Build a relationship based on trust with the customer, thus ensuring their loyalty
This straightforward and accessible 58-page book is structured as follows:
- Closing a sale
- Effective sales: the basics
- Pay attention to the customer
- Work out what the customer needs
- Find the best solution
- Top tips
- How long should a sale take?
- The customer has their heart set on a particular product, but I do not think it is right for them. What should I do?
- Should I provide an exhaustive description of the product’s features?
- Is it better to conceal the product’s weak points or to be transparent?
- A customer is taking up a lot of my time while I have others waiting for me. How can I cut the conversation short without losing them?
- The customer seems to be won over, but they want to make the purchase later. How can I close the sale now?
- The customer wants to compare my offer with the competition. How can I get them to buy from me?
- What should I say to the customer to win their loyalty?
- Over to you
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