TripAdvisor, which was launched in 2000 by Stephen Kaufer, is the world’s largest community for travelers. Today the site hosts over 535 million reviews about hotels, restaurants, and tourist attractions around the globe, and welcomes an average of 450 million unique visitors per month. In just 50 minutes, you will find out how TripAdvisor found success through a combination of crowdsourced content,...
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TripAdvisor: The Online Travel Community
TripAdvisor: The Online Travel Community
978280800236374EBookPlurilingua PublishingTripAdvisor, which was launched in 2000 by Stephen Kaufer, is the world’s largest community for travelers. Today the site hosts over 535 million reviews about hotels, restaurants, and tourist attractions around the globe, and welcomes an average of 450 million unique visitors per month. In just 50 minutes, you will find out how TripAdvisor found success through a combination of crowdsourced content, click-based revenue, and a strategic partnership with Expedia.
This concise book will provide you with an introduction to the way TripAdvisor helped bring the tourism into the digital era and the secrets to the website’s success. A detailed evaluation of the company’s progress so far, a discussion of the current situation in the tourism sector and an analysis of the challenges facing the site in the future will provide you with everything you need to know about this fascinating travel community.
About TripAdvisor
TripAdvisor was founded in 2000 by the American software engineer Stephen Kaufer, whose own attempts to book a hotel online inspired him to create a website where travelers could share their experiences and opinions about hotels, restaurants and a variety of other tourist attractions. The website soon became immensely popular, even threatening more traditional bastions of the tourism industry, and proved the viability of business models focused on crowdsourced content and ad-based revenue.
In this book, you will find out about TripAdvisor’s innovative network-based business model and use of new technologies. A clear explanation of the company’s strategy, a discussion of the challenges it has faced and a detailed reading list will give you the tools you need to understand the continuing success of this tremendously popular site.
This straightforward and accessible 74-page book is structured as follows:
Introduction to TripAdvisor
The early days
Good instincts
Web 2.0
Online mapping
Ultra-mobility
Community tourism
TripAdvisor’s evolution
How does it work?
TripAdvisor and Expedia
Impact
A profitable network
Insistence on transparency
The problem of representation
Abuse of dominant positions
A return to “short circuits”
Towards stricter regulations
Summary
TripAdvisor, which was launched in 2000 by Stephen Kaufer, is the world’s largest community for travelers. Today the site hosts over 535 million reviews about hotels, restaurants, and tourist attractions around the globe, and welcomes an average of 450 million unique visitors per month. In just 50 minutes, you will find out how TripAdvisor found success through a combination of crowdsourced content, click-based revenue, and a strategic partnership with Expedia.
This concise book will provide you with an introduction to the way TripAdvisor helped bring the tourism into the digital era and the secrets to the website’s success. A detailed evaluation of the company’s progress so far, a discussion of the current situation in the tourism sector and an analysis of the challenges facing the site in the future will provide you with everything you need to know about this fascinating travel community.
About TripAdvisor
TripAdvisor was founded in 2000 by the American software engineer Stephen Kaufer, whose own attempts to book a hotel online inspired him to create a website where travelers could share their experiences and opinions about hotels, restaurants and a variety of other tourist attractions. The website soon became immensely popular, even threatening more traditional bastions of the tourism industry, and proved the viability of business models focused on crowdsourced content and ad-based revenue.
In this book, you will find out about TripAdvisor’s innovative network-based business model and use of new technologies. A clear explanation of the company’s strategy, a discussion of the challenges it has faced and a detailed reading list will give you the tools you need to understand the continuing success of this tremendously popular site.
This straightforward and accessible 74-page book is structured as follows:
Introduction to TripAdvisor
The early days
Good instincts
Web 2.0
Online mapping
Ultra-mobility
Community tourism
TripAdvisor’s evolution
How does it work?
TripAdvisor and Expedia
Impact
A profitable network
Insistence on transparency
The problem of representation
Abuse of dominant positions
A return to “short circuits”
Towards stricter regulations
Summary
application/pdf1 advertising, business model, business strategy, entrepreneurship, internet
DOWNLOAD THIS BOOKTripAdvisor, which was launched in 2000 by Stephen Kaufer, is the world’s largest community for travelers. Today the site hosts over 535 million reviews about hotels, restaurants, and tourist attractions around the globe, and welcomes an average of 450 million unique visitors per month. In just 50 minutes, you will find out how TripAdvisor found success through a combination of crowdsourced content, click-based revenue, and a strategic partnership with Expedia.
This concise book will provide you with an introduction to the way TripAdvisor helped bring the tourism into the digital era and the secrets to the website’s success. A detailed evaluation of the company’s progress so far, a discussion of the current situation in the tourism sector and an analysis of the challenges facing the site in the future will provide you with everything you need to know about this fascinating travel community.
About TripAdvisor
TripAdvisor was founded in 2000 by the American software engineer Stephen Kaufer, whose own attempts to book a hotel online inspired him to create a website where travelers could share their experiences and opinions about hotels, restaurants and a variety of other tourist attractions. The website soon became immensely popular, even threatening more traditional bastions of the tourism industry, and proved the viability of business models focused on crowdsourced content and ad-based revenue.
In this book, you will find out about TripAdvisor’s innovative network-based business model and use of new technologies. A clear explanation of the company’s strategy, a discussion of the challenges it has faced and a detailed reading list will give you the tools you need to understand the continuing success of this tremendously popular site.
This straightforward and accessible 74-page book is structured as follows:
- Introduction to TripAdvisor
- The early days
- Good instincts
- Web 2.0
- Online mapping
- Ultra-mobility
- Community tourism
- TripAdvisor’s evolution
- How does it work?
- TripAdvisor and Expedia
- Impact
- A profitable network
- Insistence on transparency
- The problem of representation
- Abuse of dominant positions
- A return to “short circuits”
- Towards stricter regulations
- Summary
Product details
| ISBN | 9782808002363 |
|---|---|
| Publisher | Plurilingua Publishing |
| Series | 50MINUTES.COM – Business |
| Format | |
| Pages | 74 |
| File size | 3.7 MB |
