Personal Branding - Market Yourself!
Personal Branding – Market Yourself!
Learn how to develop your personal brand in just 50 minutes with this practical and concise book. Personal branding, also known as personal marketing, is an excellent way of showcasing your skills and experience and standing out from the crowd. Marketing yourself effectively will allow you to expand your professional network, get noticed by recruiters and build your professional reputation, helping to give you the edge you need to advance in your career.
In this book, you will learn how personal branding can help you in job searching, career management and professional relationships. It also features tips to make the most of social networks such as LinkedIn and Twitter and advice on the key pitfalls to avoid, giving you everything you need to promote yourself effectively.
How can this book help you in your career?
In today’s increasingly competitive job market, effective personal branding can give you an added edge. This book will give you everything you need to:
- Understand how personal branding can help you in your career
- Analyze your strengths and weaknesses in order to decide which skills to promote
- Build a strong profile on social networking sites, including Twitter and LinkedIn
- Avoid common mistakes that can damage your professional reputation
This straightforward and accessible 37-page book is structured as follows:
- Developing your personal brand
- Personal branding: the basics
- Personal branding summarized
- Why develop your personal branding?
- Who am I? A unique product to promote
- What tools for what use?
- Mistakes to avoid
- Top tips
- What are the golden rules for effectively developing my personal brand?
- What are the advantages of personal branding if I already have a job?
- How can I be sure of creating a coherent personal brand?
- What are the essential tools for building a personal brand?
- What are the mistakes to avoid on social media?
- What do I do if, after making a mistake, I now have a bad reputation?
- Over to you
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