Understand the essentials of Parkinson’s Law in just 50 minutes with this practical and concise book. Parkinson’s Law provides a humorous explanation of the growth of bureaucracy within organizations and the tendency of administration to expand regardless of the amount of work required. It is particularly relevant in the civil service, public service and human resource management. This book will provide...
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Understand the essentials of the marketing mix (also known as the 4 Ps) in just 50 minutes with this practical and concise book. The marketing mix comprises the tools available to marketers to develop efficient marketing strategies and achieve their objectives in the target market. The four key factors of product, price, place and promotion thus allow marketers to make smarter decisions to ensure...
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Understand the essentials of the Peter principle in just 50 minutes with this practical and concise book. The Peter principle raises important questions about competence, efficiency and internal promotion: it suggests that "every employee tends to rise to his level of incompetence", meaning that, the higher up we look in the hierarchy of a company, the more likely it is that positions will be...
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