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  • Understand the essentials of benchmarking  (also known as standardization or comparative analysis) in just 50 minutes with this practical and concise book. Benchmarking is a strategy which is mainly used in business to evaluate a range of elements - including products, the market and competitors - in a given sphere. Benchmarking therefore allows businesses to identify the practices that have been...
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  • Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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  • The Lean Startup offers an innovative approach to entrepreneurship and growth In The Lean Startup, the American entrepreneur Eric Ries draws on his experiences as a startup founder to present a new approach to company and product launches. In particular, he advocates reducing the time spent on the feedback loop and cutting costs at all stages of the production process. This clear and detailed...
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  • Learn how to make the most of mind mapping in just 50 minutes with this practical and concise book. Mind maps are a visual tool that allow you to structure your thoughts, make connections between a range of elements and synthesize information, which means that they are particularly useful in note-taking and brainstorming. Mind maps are simple to produce and understand,...
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  • Learn how to work effectively with Generation Y in just 50 minutes with this practical and concise book. The members of Generation Y (also known as millennials) were born between around 1980 and around 2000, meaning that they now make up a significant proportion of workers. They typically share a number of key characteristics, including a willingness to innovate, a...
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  • Google, founded by Sergey Brin and Larry Page in 1998, is currently the most visited website in the world. The revolutionary search engine brought order to the internet, which by the turn of millennium was growing rapidly but also becoming increasingly tricky to navigate, and the company has since branched out to offer a range of other products and services,...
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  • Leonardo da Vinci was an Italian polymath who was active during the Renaissance of the 15th and 16th centuries. In addition to his masterful work as a painter he was also a prolific inventor and researcher, and made many important discoveries in the fields of anatomy, botany and engineering, among others. In just 50 minutes, you will find out how da...
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  • Learn how to maximise your intellectual abilities in just 50 minutes with this practical and concise book. Developing your mental capacity can be a major advantage at work, as it will allow you to increase your efficiency, creativity and problem-solving skills. It can therefore help you work without making mistakes and find innovative solutions to a range of issues, which...
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  • Learn how to organise productive workshops in just 50 minutes with this practical and concise book. Workshops have a wide range of applications in business: they can be used to introduce new team members, deliver training sessions and work towards solutions to a specific solution as part of a group. When they are managed effectively, workshops can foster innovation and skill...
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  • Learn how to stimulate your professional creativity in just 50 minutes with this practical and concise book. Creativity is an extremely valuable asset in the business world, allowing you to react well in unexpected situations and think of innovative solutions to your problems. Understanding the key principles of professional creativity will allow you to take original approaches to your work...
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  • Understand the essentials of the Balanced Scorecard in just 50 minutes with this practical and concise book. The Balanced Scorecard is a valuable tool for strategic thinking which ensures consistency between the daily activities and overall vision of a company. Through an analysis based on the financial perspective, the customer perspective, internal business processes, and learning, growth and innovation, this highly effective management...
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  • Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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