Understand the essentials of the Balanced Scorecard in just 50 minutes with this practical and concise book. The Balanced Scorecard is a valuable tool for strategic thinking which ensures consistency between the daily activities and overall vision of a company. Through an analysis based on the financial perspective, the customer perspective, internal business processes, and learning, growth and innovation, this highly effective management...
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Understand the essentials of the BCG growth-share matrix (also known as the product portfolio matrix, portfolio diagram and Boston Consulting Group analysis) in just 50 minutes with this practical and concise book. The BCG growth-share matrix is a powerful strategic tool which allows managers to identify the stars, cash cows, question marks and dogs in their domain of activity, thus enabling them to...
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Understand the essentials of the marketing mix (also known as the 4 Ps) in just 50 minutes with this practical and concise book. The marketing mix comprises the tools available to marketers to develop efficient marketing strategies and achieve their objectives in the target market. The four key factors of product, price, place and promotion thus allow marketers to make smarter decisions to ensure...
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Learn about the power of brainstorming in just 50 minutes with this practical and concise book. Brainstorming is a powerful tool in the business world and an excellent opportunity to channel the knowledge and creativity of your team. It allows employees to share ideas and best practices, which makes it extremely valuable for problem-solving, decision-making and the promotion of innovation. Knowing...
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Understand the essentials of the SWOT analysis (also known as the SWOT method) in just 50 minutes with this practical and concise book. SWOT stands for strengths, weaknesses, opportunities and threats; these are the factors which have an impact on the growth of a business and should be taken into account when making strategic decisions and drawing up business plans....
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