The Lean Startup offers an innovative approach to entrepreneurship and growth In The Lean Startup, the American entrepreneur Eric Ries draws on his experiences as a startup founder to present a new approach to company and product launches. In particular, he advocates reducing the time spent on the feedback loop and cutting costs at all stages of the production process. This clear and detailed...
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Understand the essentials of the business plan checklist (also known as a business plan or a development plan) in just 50 minutes with this practical and concise book. A business plan is a financial plan which details the points relating to the launch of a business, including the market, market research and marketing mix. Producing a business plan is an essential part of setting...
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Learn how to carry out effective market research in just 50 minutes with this practical and concise book. While market research may seem like a trivial, time-consuming part of starting a new business, it is absolutely essential if you want to identify your target audience and your catchment area. Understanding how useful market research can be will allow you to...
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Understand the essentials of the PESTLE analysis (also known as PESTEL analysis or PESTLE framework) in just 50 minutes with this practical and concise book. The PESTLE analysis is based on the observation that the development of a business depends on a host of key macroeconomic factors, which may represent opportunities or threats for the company. Identifying pivot variables using...
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