Amazon, founded in 1994 by Jeff Bezos, revolutionized e-commerce and is now one of the most influential companies in the world, with hundreds of millions of customers across the globe. In just 50 minutes, you will find out how Amazon succeeded where so many young tech companies failed and was able to emerge relatively unscathed from the burst of the...
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Understand the essentials of benchmarking (also known as standardization or comparative analysis) in just 50 minutes with this practical and concise book. Benchmarking is a strategy which is mainly used in business to evaluate a range of elements - including products, the market and competitors - in a given sphere. Benchmarking therefore allows businesses to identify the practices that have been...
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Understand the essentials of the Blue Ocean Strategy Concept in just 50 minutes with this practical and concise book. The Blue Ocean Strategy is a concept which was developed by W. Chan Kim and Renée Mauborgne and combines strategy, marketing and innovation. The strategy redefines the classic method of representing development strategies and encourages businesses to use value innovation to break free from...
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Good to Great takes an innovative approach to becoming a business leader In Good to Great, the American author and former Stanford University professor Jim Collins analyzes the reasons for major success, looking at a range of factors such as company culture, leadership, management and strategy. This clear and detailed summary and analysis is a valuable resource for anyone who...
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Understand the essentials of the freemium model in just 50 minutes with this practical and concise book. The freemium model reflects the popular saying that "there's no such thing as a free lunch": in other words, nothing is free in the modern world. This business model advises companies to offer a combination of free and premium products, thereby attracting customers with...
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Understand the essentials of the PESTLE analysis (also known as PESTEL analysis or PESTLE framework) in just 50 minutes with this practical and concise book. The PESTLE analysis is based on the observation that the development of a business depends on a host of key macroeconomic factors, which may represent opportunities or threats for the company. Identifying pivot variables using...
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Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company's turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically...
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