The Long Tail Theory for Business
Understand the essentials of the long tail theory for business in just 50 minutes with this practical and concise book. This model is used to illustrate the distribution of a company’s turnover for all of its products, from high-demand bestsellers to niche products which only generate a low sales rate. In our new digital age, with the rise of e-commerce drastically reducing storage costs, it is now possible to generate significant turnover with low-demand products, which form the ‘tail’ […]