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Learn how to network effectively in just 50 minutes with this practical and concise book. Networking is a way of making the most of your professional contacts to further your career aims: building and maintaining a strong network will allow you to exchange knowledge and services with your fellow professionals, find out about new opportunities and attract new collaborators and clients. Whether you are embarking on a job search, looking for a promotion or simply trying to excel in your […]


Groupon: The Online Discount Phenomenon

Groupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the world and inspired hundreds of imitators. In just 50 minutes, you will find out how Groupon made coupon […]


Personal Branding – Market Yourself!

Learn how to develop your personal brand in just 50 minutes with this practical and concise book. Personal branding, also known as personal marketing, is an excellent way of showcasing your skills and experience and standing out from the crowd. Marketing yourself effectively will allow you to expand your professional network, get noticed by recruiters and build your professional reputation, helping to give you the edge you need to advance in your career.

In this book, you will learn […]