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Groupon: The Online Discount Phenomenon

Groupon: The Online Discount Phenomenon

The turbulent history of a record-breaking startup

978280800246258EBookPlurilingua PublishingGroupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the world and inspired hundreds of imitators. In just 50 minutes, you will find out how Groupon made coupon shopping relevant again in the internet age and learn about its meteoric early growth and subsequent setbacks. This concise book will provide you with an introduction to Groupon’s business model, which is centered around group buying and relies on the power of the internet to connect people. A detailed evaluation of the company’s progress so far, a discussion of its latest financial results and an analysis of threats and opportunities for the future will give you everything you need to know about this giant of online shopping. About Groupon Groupon was founded by the young musician Andrew Mason and the seasoned entrepreneurs Eric Lefkofsky and Brad Keywell in 2008, in response to the declining buying power of ordinary Americans during the economic crisis. The company initially expanded at an incredible rate and enjoyed robust profits, but its business model proved unsustainable: shortly after the company’s IPO, investors lost confidence and share prices and profits went into freefall. In this book, you will find out about the context of Groupon’s creation and the advantages and pitfalls of its business model. A clear explanation of the company’s journey so far, a discussion of its main competitors and challenges for the future and a detailed reading list will give you the tools you need to understand the rise and fall of this internet behemoth. This straightforward and accessible 58-page book is structured as follows: Introduction to Groupon The early days An unusual profile for a founder An idea of its time Social shopping Groupon’s evolution Massive discounts, huge sales volumes A tangible service in the startup world Record-breaking results An easily imitated model A turbulent IPO Impact Dissatisfied partners An unstable economic model Groupon today Summary Groupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the world and inspired hundreds of imitators. In just 50 minutes, you will find out how Groupon made coupon shopping relevant again in the internet age and learn about its meteoric early growth and subsequent setbacks. This concise book will provide you with an introduction to Groupon’s business model, which is centered around group buying and relies on the power of the internet to connect people. A detailed evaluation of the company’s progress so far, a discussion of its latest financial results and an analysis of threats and opportunities for the future will give you everything you need to know about this giant of online shopping. About Groupon Groupon was founded by the young musician Andrew Mason and the seasoned entrepreneurs Eric Lefkofsky and Brad Keywell in 2008, in response to the declining buying power of ordinary Americans during the economic crisis. The company initially expanded at an incredible rate and enjoyed robust profits, but its business model proved unsustainable: shortly after the company’s IPO, investors lost confidence and share prices and profits went into freefall. In this book, you will find out about the context of Groupon’s creation and the advantages and pitfalls of its business model. A clear explanation of the company’s journey so far, a discussion of its main competitors and challenges for the future and a detailed reading list will give you the tools you need to understand the rise and fall of this internet behemoth. This straightforward and accessible 58-page book is structured as follows: Introduction to Groupon The early days An unusual profile for a founder An idea of its time Social shopping Groupon’s evolution Massive discounts, huge sales volumes A tangible service in the startup world Record-breaking results An easily imitated model A turbulent IPO Impact Dissatisfied partners An unstable economic model Groupon today Summary application/pdf1 business model, business strategy, e-commerce, entrepreneurship, internet, startups
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Groupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the...
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Groupon, founded by Andrew Mason, Eric Lefkofsky and Brad Keywell in 2008, is an online deal marketplace that relies on word of mouth and social networking to attract users, who benefit from enormous discounts on a range of goods and services. It was created in response to the global economic crisis, and soon spread to dozens of countries around the world and inspired hundreds of imitators. In just 50 minutes, you will find out how Groupon made coupon shopping relevant again in the internet age and learn about its meteoric early growth and subsequent setbacks.

This concise book will provide you with an introduction to Groupon’s business model, which is centered around group buying and relies on the power of the internet to connect people. A detailed evaluation of the company’s progress so far, a discussion of its latest financial results and an analysis of threats and opportunities for the future will give you everything you need to know about this giant of online shopping.

About Groupon

Groupon was founded by the young musician Andrew Mason and the seasoned entrepreneurs Eric Lefkofsky and Brad Keywell in 2008, in response to the declining buying power of ordinary Americans during the economic crisis. The company initially expanded at an incredible rate and enjoyed robust profits, but its business model proved unsustainable: shortly after the company’s IPO, investors lost confidence and share prices and profits went into freefall.

In this book, you will find out about the context of Groupon’s creation and the advantages and pitfalls of its business model. A clear explanation of the company’s journey so far, a discussion of its main competitors and challenges for the future and a detailed reading list will give you the tools you need to understand the rise and fall of this internet behemoth.

This straightforward and accessible 58-page book is structured as follows:

  • Introduction to Groupon
  • The early days
    • An unusual profile for a founder
    • An idea of its time
    • Social shopping
  • Groupon’s evolution
    • Massive discounts, huge sales volumes
    • A tangible service in the startup world
    • Record-breaking results
    • An easily imitated model
    • A turbulent IPO
  • Impact
    • Dissatisfied partners
    • An unstable economic model
    • Groupon today
  • Summary

Product details

ISBN

9782808002462

Publisher

Plurilingua Publishing

Series

50MINUTES.COM – Business

Format

PDF

Pages

58

File size

3.1 MB