How to Carry Out Market Research
How to Carry Out Market Research
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Learn how to carry out effective market research in just 50 minutes with this practical and concise book. While market research may seem like a trivial, time-consuming part of starting a new business, it is absolutely essential if you want to identify your target audience and your catchment area. Understanding how useful market research can be will allow you to analyze the market and create a business plan, which is vital when you are looking to set up your own company.
In this book, you will learn how market research can help you to set prices, carry out customer segmentation and identify customer profiles. It also features useful tips to carry out desk and field research, meaning that your newly created business will be turning a profit in no time!
How can this book help you in your career?
Market research is absolutely key for virtually all new businesses. This book will give you everything you need to:
- Identify your target clientele and set your pricing and positioning accordingly
- Understand how to carry out effective market research
- Analyze the market, your customers and your competitors
- Learn the best type of format to use for market research and whether you should do it yourself or leave it to professionals
This straightforward and accessible 42-page book is structured as follows:
- How to carry out market research
- Preliminary reflections
- A market, and what else?
- Why use market research?
- When should I begin market research?
- The basics of market research: simplicity and realism
- Desk research – part one
- Desk research – part two
- Field research
- The conclusions of your research
- Top tips
- FAQs
- Is market research really necessary?
- How should I format my market research?
- What is the difference between market research and a business plan?
- How can I carry out research if I only sell my products or service on the internet?
- How much does market research cost?
- How do I know if my research is accurate?
- What method should I use if my project is extremely innovative?
- Over to you
Product details
ISBN | 9782806299277 |
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Publisher | Plurilingua Publishing |
Series | 50MINUTES.COM – Coaching |
Format | |
Pages | 42 |
File size | 4.3 MB |